Graff celebrates its 65th anniversary by traveling through Asia

In 2025, the maison Graff famous 65 years of excellence and passion around the diamond, a stone that shaped its identity and built its worldwide reputation. Founded in 1960 by Laurence Graff, there maison British has established itself as one of the great jewelers of the 20th and 21st centuries, renowned for the purity of its stones and its visionary approach to High Jewelry.

© Graff

There Maison Graff : a story shaped by diamonds

Laurence Graff starts with a small shop in London, guided by a limitless fascination for exceptional gems. Very quickly, he becomes the “diamond king” And makes history by working with legendary diamonds such as the Lesedi La Rona (1,100 carats), the Graff Pink or even the Lesotho Promise (603 carats). 

These gems, often among the largest or rarest ever discovered, embody the obsession with Maison for perfection: a balance between size, brilliance and emotion.

There maison is also a pioneer in the work of the diamond cutter: from extraction to cutting, including creation, Graff masters all stages of transformation, guaranteeing authenticity and excellence.

Of London has new York, passing through Geneva, Paris, Dubai Or Hong Kong, there maison has become a cultural icon, often associated with glamour, cinema and international figures.

While the maison Entering its 65th year, it continues to cultivate this heritage by addressing a clientele both loyal and new, attracted by rarity and timelessness. The challenge now is to pass on this art of diamonds to future generations, while responding to modern issues of sustainability and transparency in the precious stone industry.

65 years of Graff : an exceptional jubilee in Shanghai 

To celebrate this anniversary, the Maison Graff has put in place a series of prestigious actions centered on an exceptional exhibition inaugurated in September 2025 at The Orbit, in Shanghai.

This immersive retrospective highlights more than six decades of jewelry heritage, exhibiting iconic pieces, archives, never-before-seen photographs and the centerpiece, the Infinity Tiara, centered around the 157.80-carat Infinity Diamond, one of the largest heart-shaped stones in the world.

After Shanghai, this exceptional journey will travel to Singapore in October 2025, then in Hong Kong in November, before other major jewelry capitals. Each stage is designed to invite the public to discover the world Graff through its most fabulous diamonds, its family craftsmanship and its creative innovation.

This global celebration is also accompanied by educational workshops and a great tribute to the family Graff which continues to keep the spirit of the maison. 

Other jewelry anniversaries of this year 2025: 
20 years of Messika: a diamond in perpetual motion
Dinh Van : 60 years of freedom and creation celebrated at Christie's