20 years of Messika: a diamond in perpetual motion

The 20 years of there Maison Messika celebrate two decades of audacity, success and innovation, embodied by a history where family tradition, creativity and passionate commitment have forged a strong and unique identity in the world of contemporary jewelry. This article invites you to discover the highlights that mark this year 2025, the anniversary of the maison Messika.

History of the Maison Messika: 20 years of family passion and commitment

There Maison Messika was born in 2005 from the will of Valérie Messika, daughter of a prestigious French diamond merchant, André Messika, recognized since the 1970s in the international diamond trade. Raised in the heart of the diamond tradition, she wanted to divert classic jewelry to free the static diamond from its formal and solemn image in favor of a light, dynamic and accessible aesthetic. 

Valérie Messika's ambition was to create jewelry adapted to the modern, free and confident woman. From the very beginning, the brand has stood out for its iconic collections, such as Move, with its moving diamonds which symbolize freedom and movement, Glam'Azone, embodying the conquering woman, as well as recent lines like My Twin, reinventing the classic "You & Me", And Gatsby, paying homage to the timeless glamour of the Roaring Twenties.

Success was not long in coming. Maison has established its unique style and innovative DNA in more than 50 countries, with over 250 physical points of sale and a strong digital presence. The iconic boutique opened in 2014 on rue Saint-Honoré in Paris was a major milestone, propelling the brand internationally to a global capital of luxury. 

But beyond creativity, Messika is also committed to values human and united, notably through the Valérie Messika Foundation created in 2021, which works for the education and autonomy of women around the world. 

Twenty years after its creation, the Maison continues to reinvent itself with the same creativity and audacity that have always characterized it. These two decades not only mark a milestone in its history, but are also thesecond-hand to unveil new products and exclusive initiatives!

Move Link 20 Years: Messika's Anniversary Box

To mark the event, Messika unveils Move Link 20 Years : a sculptural Haute Joaillerie box, limited to 30 pieces worldwideIt brings together three exceptional pieces: necklace, bracelet And earrings, each entirely paved with diamonds thanks to the “case” setting, dressing each surface in light and enhancing the bold architecture of the Move motif, the ultimate symbol of the maison. The necklace, bracelet and earrings are engraved with an exclusive “20 YEARS” hallmark, affirming this set as a major collector's item. This creation embodies twenty years of passion, memories and audacity according to Valérie Messika, allowing each collector to own a vibrant fragment of the history of the Maison.

Terres d’Instinct: a collection of High Jewelry branded Messika

To thesecond-hand for its 20th anniversary, Messika presents the collection of High Jewelry Terres d'Instinct, inspired by the wild landscapes and intense light of southern Africa. During a trip to Namibia, Valérie Messika draws on the monumentality of the settings and the energy of raw nature to imagine sixteen original sets combining gold, diamonds and new colored stones for the Maison (sapphires, rubies, spinels, garnets, onyx, emeralds). The patterns, made of sharp incisions and stylized zebra stripes, evoke both the mineral harshness of the desert and the majesty of a sovereign fauna. There Jewelry set Kalahara, the central piece, is distinguished by its two yellow diamonds, one of which is nearly 35 carats, and offers remarkable modularity; the necklace can be worn in four different ways, revealing the technical and creative know-how of the Maison.

Messika's Serenity: an exclusive replacement service

For its 20th anniversary, Messika is innovating by launching Messika's Serenity, a free replacement service in case of theft, Valid for two years for any purchase made in France and on European markets via the online store, with a value of less than €100,000. Developed in partnership with the Franco-Swiss luxury protection startup GRACE, Messika's Serenity responds to a growing demand for security and trust ; activation is done online 24/7 via QR code, and the Messika Concierge Service supports the customer from reporting to delivery of the part. Available from September 15, 2025, This exclusive service is a world first in the jewelry sector position the Maison as pioneer in protection and personalized service.

In 2025, Messika adopts cryptocurrency payment 

In April 2025, Messika marked another major milestone in the innovation of its customer experience by adopting payment in cryptocurrencies. Thanks to a partnership with the German start-up Lunu Pay, there maison now allows its customers to purchase its creations in addition to 60 virtual currencies, such as Bitcoin, Ethereum, USDT or Solana, both in physical stores and online. This secure and seamless system works via a simple QR code scan, instantly converting cryptocurrency into traditional currency, at no additional cost. This new service is available in all 20 Messika boutiques worldwide, and aims to meet the expectations of a modern, technophile and international clientele, by facilitating a new innovative payment method while remaining faithful to the DNA of the Maison.

MESSIKA CARE(s) bracelets light up in bright colors for this anniversary year

The jewelry from the CARE(s) range by Messika bears witness to the solidarity commitment of the Maison : since their creation in 2024, part of the profits from sales has been donated to the NGO International Plan for the training of Indian youth and access to employment, via the Valérie Messika Foundation since 2024.

This year, this popular collection offers new colors for its cord bracelets, introducing four new vibrant colors: yellow, orange, blue and pink. These vibrant hues enrich a palette previously composed of more neutral shades such as khaki, black, beige and cream, giving these bracelets a fresh, modern and bold dimension. Designed to adjust easily thanks to their sliding links, these bracelets combine comfort and elegance in a minimalist design that highlights the timeless beauty of the diamond.. 

Messika's 20th anniversary: events and international expansion

To celebrate its 20th anniversary, the Maison Messika has organized several exclusive events, includingprestigious evenings in Saint-Tropez, affirming its roots in luxury and glamour. At the same time, it launched a new powerful and embodied advertising campaign, produced by photographer Ezra Petronio, which highlights a modern, free and bold vision of femininity, embodied by muses with unique charisma.

Internationally, Messika continued its expansion with the opening of new boutiques in strategic locations: the first boutique in Tashkent (Uzbekistan), one in New Delhi (India), and a third in Qatar in the prestigious Galeries Lafayette shopping center in Katara. These openings strengthen the brand's presence in high-potential markets, demonstrating its ambition and global reach.

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