Andy Warhol Collage : quand Piaget fusionne horlogerie et pop art

November 28, 2025

Andy Warhol Collage: when Piaget merges watchmaking and pop art

Who said watchmakers weren't artists? With PiagetDiscover an uninhibited and bold expertise in tribute to Andy Warhol His new watch embodies this unique encounter, celebrating the artistic legacy of the pop art master through a horological creation that is as technical as it is poetic.

Andy Warhol and Piaget a long-standing friendship

In the 1970s, Andy Warhol frequented creative circles close to Piaget and particularly appreciated the look of his watches, especially the iconic cushion-case model that he owned from 1973. Warhol liked bold pieces and visible, which reflected his artistic studio aesthetic and his taste for texture and color. This fruitful historical relationship gave rise to mythical models, whose contemporary reinterpretation continues the dialogue between art and watchmaking.

The dial as an artistic medium: a prospect for future collaboration?

"Art is everything we can afford." - Andy Warhol

This quote takes on its full meaning when Piaget collaborates with The Andy Warhol Foundation for the Visual Arts. More symbolic than a simple reworking of the iconic Andy Warhol model (formerly Black Tie, but renamed), it is the subtlety that the Maison wanted to convey:

"A watch that suggests more than it shows. The dial suggests, while the case back explains, with its engraving of Andy Warhol's original self-portrait and signature." - Piaget

The new Andy Warhol Collage watch now features one of the famous designs on its dial. Warhol's Polaroid "Collages" self-portraits, produced in 1986. The black onyx dial is enhanced with meticulous marquetry of colored ornamental stones – yellow serpentine from Namibia, pink opal, and green chrysoprase – forming a vibrant, abstract composition that captures the vibrant spirit of pop art. This meticulous craftsmanship transforms the dial into a true medium of artistic expression worn on the wrist, while also incorporating an ultra-thin automatic movement. Piaget to the 501P1 caliber, a guarantee of technical excellence.

A watch that is a work of art, produced in only a few copies.

The Andy Warhol watch has gradually gained popularity, to the point of becoming today one of the most coveted and prized luxury watches among collectors.

For its new version strictly limited to 50 numbered copies worldwideCustomers will be offered customization options from a wide range of possibilities, such as different materials for the dial or a wide choice of colors for the strap. Its case, inspired by the cushion silhouette favored by Warhol, and the case back engraved with the original image of the self-portrait accentuate its roots in history and its heritage dimension.

In short, Piaget This watch celebrates Warhol's visual poetry while embodying Swiss watchmaking in its freest and most demanding creativity, offering a creation that transcends the simple measurement of time to become a a true aesthetic manifesto.