Coco Crush : la bague Chanel qui monte en valeur

December 10, 2025

Coco Crush the ring Chanel which is increasing in value

What if behind the iconic grid of Coco Crushthe most interesting curves of the famous ring Chanel Were those its prices? For several years, prices have indeed been rising, to the point of reaching double-digit increases for certain variations. Special mention to the ring Chanel Coco Crush diamonds, which show the most spectacular progress, but classic models are not to be outdone.

Coco Crush and diamonds: an increase of more than 10%

Diamond-set versions are experiencing the strongest price growth. the ring Coco Crush in white gold paved with diamonds, The movement is clear: offered at €5550 in 2023, it goes up to €5750 in 2024, then to €6050 in 2025. In two years, the increase thus reached approximately 9%.

The second thinner white gold diamond ring goes even further: from €4,120 in 2023, it climbs to €4,500 in 2024, then to €4,750 in 2025, i.e. a cumulative increase of 15.3%.

As for the yellow gold pavé versionIt follows the same trend: €9100 in 2023, €9460 in 2024, €9950 in 2025, for an increase of 9.3% over the period. These figures, for models already well established in the catalog, show how much Chanel now assumes Coco Crush as a heritage jewelry line.

Diamonds play an accelerating role here. They enhance desirability in shop windows, boost demand in the second-hand market, and justify, from the point of view of the Maison as for the client, a regular revaluation.

Coco Crush classic: small but steady increases

Faced with these impressive advances, the rings Coco Crush classic all-gold products adopt a more discreet, but equally strategic profile.

The yellow gold ring, in its wide versionThis is a prime example: it is priced at €2960 in 2024, then at €3050 in 2025, i.e. an increase of approximately 3%The percentage seems modest compared to diamond pavé, but it must be interpreted over time. Chanel adjusts the prices of these iconic models in small, successive steps rather than in large leaps.

Year after year, the brand thus consolidates the value of these pieces without breaking their role as an "entry point" into the world of fine jewelry. Maison. For the buyer, the benefit is twofold: the risk of overpaying for a ring at the peak of a price surge remains limited, while the slow but steady progression creates a reliable curve. These rings function as portfolio core assets, less spectacular than diamonds but very solid in the long term, especially when considered in the overall context of rising luxury prices.

Stable price: potential for future appreciation of original models Coco Crush "You & Me"

The case of models Coco Crush "You & Me" is particularly interesting because It lies at the crossroads of immediate stability and medium-term potential.

The Toi & Moi model in yellow gold, priced at €3510, is marked as "unchanged" between 2024 and 2025. In other words, while the rest of the line progresses, this more original design remains on a price plateau.

As mentioned previously, it is the presence of diamonds that increases the value of this model: The two-tone Toi & Moi version in white and yellow gold set with diamonds continues to rise: €5,500 in 2023, €5,750 in 2024, €5,900 in 2025, i.e. an increase of 7.3% in two years.

Entering today on a Toi & Moi or yellow at a frozen price is like positioning yourself at the bottom of a curve that is very likely to start rising again, due to catch-up effect or scarcity.

Chanel The reasons for a lasting crush

If Coco Crush behaves more and more like a line "investable"This is because several factors are working together on the side Chanel.

The first one relates to Status even from the collection. In just a few years, Coco Crush has gone from the status of novelty to that of jewelry icon, directly associated with matelassé history of the MaisonThis instantly recognizable pattern creates a strong identity that reassures both the boutique buyer and the second-hand buyer.

The second lever is economicThe widespread rise in luxury prices, linked as much to the cost of raw materials as to a deliberate strategy of scarcityThis mechanically drives prices up. In this context, Coco Crush occupies a key position: between €3000 and €10000, The ring is positioned in a market segment where it remains accessible to a broad international clientele while already being perceived as a true investment. By gradually increasing prices, Chanel simply aligns Coco Crush based on this status of a valuable basic item, comparable to what an iconic bag represents in leather goods, such as the Timeless from which the model is inspired.

Finally, the structure the collection maintains demand. The different widths, the combinations of yellow and white gold, the versions with or without diamonds, the Toi & Moi models, Everything encourages accumulation and composition. A customer often starts with a classic model, then adds a diamond version, then a Toi & Moi. Each price increase in one segment thus influences the perceived value of the whole.

In conclusion, the ring has found its balance between everyday jewelry and a signature piece. maison. It can be worn on the ring finger, the index finger, stacked or alone, but above all, it traces a curve of value which, year after year, confirms its appeal to those who see jewelry as a pleasure to wear as much as an investment to follow.