Giorgio Armani launches into High Jewelry for Men

Giorgio Armani is launching into the High Men's jewelry, after a first foray into the world of jewelry with a fine jewelry collection launched a few years ago. In line with the forays of houses like Chanel Or Dior In this rapidly growing segment, it is conceived as a natural extension of its style and affirms the place of jewelry in the contemporary men's wardrobe. between refined discretion and self-affirmation.

Armani, the iconic tailor of jewelry

From his flowing suits and deconstructed tailoring, Giorgio Armani has established a masculine silhouette defined by clean lines, understated shades, and almost invisible yet decisive details. This first foray into High Jewelry transposes this same grammar: controlled volumes in a specific shade. Maison and work with materials inspired by nature and architecture.

Inspired by the island of Pantelleria, This line combines the understated elegance of gold with the power of black diamonds.Between Mediterranean refinement and Italian know-how, Giorgio Armani reinvents the codes of modern masculine elegance.

An iconic first collection

Thought in a spirit Art Deco, the Giorgio Armani Privé Haute Jewellery line around twenty pieces handmade by Italian artisans, under the direct supervision of Giorgio Armani. It brings together a core group of key pieces – Signet ring, necklace, Cufflinks, tennis brooch and bracelet echoing the Armani Privé spring-summer 2019 haute couture collection presented in Paris. Black diamonds and chiseled surfaces, inspired in particular by volcanic landscapes, give these jewels a sculptural presence which nevertheless remains true to the restraint dear to the creator.

Primarily intended for the faithful of the maison, These jewels complete the wardrobe to create a true total Armani looktheir price varies between €17,600 and €167,000 with models already reserved from Paris Fashion Week.

Jewelry, an extension of the wardrobe

Designed as extensions of the suit, these jewels incorporate the codes of the Armani wardrobe: graphic lines, matte-gloss contrasts and a dark palette enhanced by the brilliance of the metal. Worn with a suit, a double-breasted coat or an open shirt, they function less as ornaments than as finishing touches, like a final seam that defines the silhouette.

This organic fusion of jewelry and clothing draws its inspiration directly from Pantelleria, a volcanic island nestled between Sicily and Tunisia, where the arid landscapes of lava and dry stone walls captured Giorgio Armani's imagination. The signature gold of the Maison frames brilliant-cut black diamonds, evoking the iconic volcanic stone, while le pavé organic reproduces the natural textures of the secondary walls for a look that is both wild and sophisticated, perfectly integrating with the fluidity of the changing room.

As is customary in Italian craftsmanship, every detail bears the mark of precise handcrafting, free from any industrialization, giving the pieces an organic authenticity that extends the Mediterranean essence of the Armani style, from suits to jewelry.

Responding to the rise of men's jewelry

This line is part of a growing luxury jewelry market, driven in particular by a male clientele who are investing more and more in jewelry, which is no longer an accessory reserved for women. By joining other major names in luxury in this field, Armani confirms that men's jewelry is no longer a niche segment but a new territory of stylistic expression in its own right.

There Signet ring, A timeless classic of the men's wardrobe, this piece gains a modern and sculptural interpretation. The pendant necklace dares to be original for a man who fully embraces his stylistic choices, while the Cufflinks The discreetly refined details complete the suit, and the tennis bracelet injects a touch of understated boldness.

This approach is part of a rapidly expanding jewelry and luxury market, boosted by a male clientele fond of rings, bracelets and exceptional pieces. 

Giorgio Armani Privé Haute Jewellery: between New York, Paris and Tokyo

The collection, first presented in New York, will then travel to Tokyo and then Paris. The designer himself spoke about it: 

"I believe there is a genuine interest in the work of master craftsmen, in beautifully crafted and exclusive pieces designed to last. I felt the time was right to dedicate my energy to creating fine jewelry, in order to complement the existing clothing and accessories offerings of the Armani Privé collection.

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