Cartier Love Unlimited, la renaissance d'un bijou culte

October 8, 2025

Cartier Love Unlimited, the rebirth of a cult jewel

In the world of jewelry, some creations transcend their status as luxury items to become symbols. Among them, few pieces possess aura and longevity of bracelet Love of Cartier. Became legendary over the decades, this cult jewel is now back in the spotlight through a new proposal that marks a turning point in its history.

Love of Cartier, a symbolic heritage between jewelry and love

Since its launch in the 1970s by the designer Aldo Cipullo, the bracelet Love has established itself as an icon. Recognizable by its minimalist design punctuated by screw-shaped motifs, it embodied from the very beginning a radically modern vision of love and attachment: a jewel that is screwed onto the wrist, to symbolize eternity.

Adopted by couples, public figures and lovers of jewelry design, the Love has been able to go beyond the framework of fashion to become a universal language, both a social marker and an intimate manifestation of an unbreakable bond. Its strength lies as much in its visual simplicity as in its strong concept: transforming an object into a sentimental manifesto.

The new collection of Cartier : Love Unlimited

With Love Unlimited, Cartier reinvents its iconic bracelet Love by opening it up to new horizons. The collection doesn't just revisit an iconic design: it explores the idea of a love without borders, of an attachment rethought and reinterpreted for our contemporary era.

The new pieces are a continuation of the founding model while offering a broader aesthetic: bolder variations in lines, redesigned proportions, dialogues between precious metals and new finishes.

Through this collection, Cartier celebrates the universality and diversity of ways of loving. Love Unlimited goes beyond a simple reissue: it is a redefinition of heritage, an expansion that gives a heritage jewel new vitality. By marrying heritage with modern creative gesture, the maison confirms its ability to give new life to its icons, so that they continue to dialogue with present and future generations.