2025: price increase at Cartier

For several years, there Maison Cartier establishes itself not only as a benchmark for luxury and elegance, but also as a safe bet for lovers of exceptional jewelry and investors. The regular price increases on its iconic collections testify to the strength of the maison and the growing global demand for its creations. Between 2023 and 2025, some iconic lines such as Trinity, Juste un Clou And Love have seen their prices rise, confirming their status as timeless icons and heritage assets.

General price trends in the Richemont Group

For two years, the Richemont Group, which notably owns Cartier And Van Cleef & Arpels has implemented significant price increases across all of its Jewelry Houses, well beyond simple inflation. This strategy is part of a context of strong international demand, a continued rise in the cost of raw materials (particularly gold, the price of which has jumped 30% since 2020), and a strong desire to preserve the exclusivity and desirability of its iconic creations.

The success of this strategy is evident in the group's financial results: Richemont closed its 2024-2025 financial year with record revenue of €21.4 billion (+4% year-on-year), driven by 8% growth in jewelry, which now totals €15.3 billion, or 54% of the group's global sales. This dynamic contrasts with the watch segment, which declined by 13%, and confirms that jewelry – Cartier and Van Cleef & Arpels in the lead – is today the engine of growth and profitability of the Richemont group.

In 2025, Cartier has increased its prices by 3 to 5% in the latest wave of price adjustments, a trend also observed at Van Cleef & Arpels. These increases affect both entry-level iconic pieces and models with diamond pavé or special editions, and apply to both new jewelry and those on the secondary market, where the value of the "pre-loved" continues to grow. Focus on iconic models and their price trends! 

Trinity : a classic on the rise

The collection Trinity, a symbol of timeless elegance, has seen a marked increase in its prices. Between 2024 and 2025, increases will be up to +17.9% on certain pieces, notably diamond-paved bracelets. The classic model of the ring Trinity went from €2,120 to €2,290 (+8%), while the semi-paved version increased by 1.9% and the fully paved version by 2%. More elaborate models, such as the ring Trinity five diamonds (+1.6%) or seven rows (+1.9%), follow the same trend, as do necklaces and bracelets adorned with diamonds.

The jewelry Trinity, by their status as design icons and their strong demand on the marketsecond-hand, are established as safe investments. Buying a ring Trinity, especially second-hand, it means betting on a piece whose value continues to grow, while benefiting from a jewel steeped in history and know-how.

Juste un Clou : modernity valued

Another pillar of the maison, the collection Juste un Clou shows a steady increase in its prices, around 2 to 3% between 2024 and 2025. The classic white gold ring went from €1,520 to €1,570 (+3.2%), while the yellow gold version set with diamonds increased by 3.1%. The semi-pavé and double diamond models follow the same upward curve. As for bracelets, the increase is also notable, with the double rose gold bracelet going from €23,100 to €23,600 (+2.2%) and the double diamond white gold bracelet reaching €94,500 (+2.2%).

This regular progression confirms the safe haven of Juste un Clou, whose contemporary design and aura " genderless » attract an international clientele. Investing in a Juste un Clou, it is betting on a modern, iconic piece of jewelry with constant value.

Love : stability and controlled growth

The collection Love, a true symbol of attachment and modernity, shows a more nuanced evolution. Some pieces see their prices increase by up to +4.1% (white gold pavé bracelet), while others remain stable, notably classic bracelets in yellow or rose gold. As for rings, the increase fluctuates between +1.1% and +2.2% depending on the models and settings, the classic ring in rose or yellow gold increasing from €1,350 to €1,380 (+2.2%).

This pricing strategy demonstrates the desire of Cartier to preserve the accessibility of its most iconic pieces while promoting the most sought-after models, particularly those set with diamonds. For investors, the Love remains a safe bet, particularly on the second-hand market where demand remains very strong.

Buy a piece of jewelry Cartier second-hand: a good investment in 2025

Faced with these developments, investing in a piece of jewelry Cartier, and more particularly in the collections Trinity, Juste un Clou Or Love, proves to be wise. Regular price increases, the growing rarity of certain references and the worldwide reputation of the maison guarantee excellent medium- and long-term valuation. To maximize your investment, choose iconic models in good condition with a certificate of authenticity, and don't hesitate to explore the "pre-loved" market where the most beautiful pieces sometimes sell for advantageous prices, while continuing to increase in value.

In summary, Cartier confirms its status as maison exceptional: buying today means investing in a jewelry heritage whose value continues to grow, year after year.

Stay tuned for more in-depth investment articles on iconic models coming soon!

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