Watches & Wonders 2026: a week to experience time differently in Geneva

Watches & Wonders 2026: the full program is here, here are the 7 experiences not to be missed… Book your tickets now!

What is Watches & Wonders?

Every year, Watches & Wonders transforms Geneva into global epicenter of watchmakingoffering a total immersion where time reinvents itself in all its forms.

This exceptional edition will take place from April 14 to 20, 2026 (open to the public on April 18, 19 and 20), promises revelations that will captivate professionals and enthusiasts alike.a vibrant week at Palexpo and in the streets of GenevaBook your tickets online now to immerse yourself in this enchanting world, as tickets are selling fast due to global enthusiasm for this expanded and renovated 35th edition. 

Exclusive new products

The exclusive new releases at Watches & Wonders 2026 will illuminate the show with expert-led product presentations, unveiling collections that blend heritage and cutting-edge technology in a sophisticated atmosphere. Here's a preview of the new releases to be presented at the show:

Audemars Piguet marks its highly anticipated return with 22 new models, including Royal Oak Mini in polished black onyx and iridescent mother-of-pearl (23 mm), Code 11.59 editions in 38 mm rose gold, and bold complications combining mineral skeletons and mechanical innovations.

Glashütte Original teases its Serenade collection Luna, limited series depicting the phases of the moon with poetic precision.

Longines unveils exclusive movements with ETA (silicon balance spring), ceramic bezels and optimized comfort. Seiko focuses on limited editions like Presage Cocktail Star Bar and 5 Sports HUF, merging Japanese culture and streetwear.

Stunning stands full of surprises

For Watches & Wonders 2026, the booths will be even more breathtaking than usual, enlarged for greater comfort in the newly renovated Palexpo, are brimming with surprises with the integration of ten new brands such as Behrens, Corum or Sinn Spezialuhren, bringing the total to 66 exhibitors. 

These immersive spaces, designed by visionary artisans, unfold spectacular settings where rhetorical tradition and cutting-edge technology converse. Each booth invites sensory exploration and the transmission of its unique universe. Maison, promising dazzling revelations.

Guided tours in small groups

Guided tours in small groups, limited to 10-15 participantsThese sessions offer a privileged glimpse behind the scenes at watchmaking workshops during exclusive tours at the show, led by experts who share fascinating anecdotes and technical secrets. Imagine walking the aisles with a master watchmaker from Audemars Piguet explaining the assembly of the Neo Frame's caliber 7122, or discovering the invisible finishing touches of a grand complication at Patek Philippe; these sessions, available from March 10th via online registration, promote intimate exchanges on innovations such as flying vortices or self-luminescent ceramic materials. An unparalleled proximity that elevates the understanding of the art of watchmaking. transforming each visitor into a passionate insider. 

Wake Up!: the exhibition and café that reinvents our waking up in the modern age

Wake Up! revisits the moment of waking up through an interactive and immersive exhibition from April 18th to 20th which immerses visitors in the captivating history of the alarm clock, from the Middle Ages to the present day. More than 50 pieces—watches, clocks, pendulums, and graphic works from the MAH collections—trace the evolution of wake-up signals, from public bells and natural sounds to mechanical and industrial personal alarms. The sensory scenography (light, sound) recreates the sleep-wake transition through plays of dimmed light to bright light, contrasting sounds (gentle melodies vs. shrill chimes), and Staged scenes that question our intimate relationship with programmed time.

The perfect complement, the Wake Up! Café in the lounge offers a menu of hot and cold drinks all week long, along with signature pastries by chef Danny Khezzar. Occasional culinary masterclasses enliven the space, blending relaxation, discussions about watchmaking, and demonstrations, for a gourmet and culturally enriching awakening.

The LAB: the future of watchmaking at your fingertips

The LAB is a vibrant experimental hub where watchmaking tradition and high-tech innovations merge before the eyes of visitors. Established brands, bold start-ups, engineering schools and laboratories present concrete prototypes: real-time 3D modeling, holographic interfaces, ultra-light materials or alternative energy systems. 

Interactive by nature, this space allows you to to manipulate these previews, to test futuristic concepts and to discuss with their creators. It anticipates the evolution of watchmaking professions – from micromechanics technician to digital designer – and inspires young people by showcasing an open, sustainable, and connected watchmaking industry. An ideal window onto the future, far removed from static displays.

The Auditorium, the watchmaking agora of Watches & Wonders

The Auditorium is establishing itself as the intellectual heart of the salon, hosting official brand presentations with their flagship new products, followed by insightful conferences on market trends, the environmental challenges it faces, technological advancements and cultural shifts – all enlivened by experts, CEOs, ambassadors and influential creators of watchmaking on free sessions which will take place from April 14th to 20th.

This central theme enriches the visit: it explores the rise of pre-owned properties, the transmission of know-how, and Millennials' attraction to timeless luxury. Accessible to all, it transforms the show into a think tank. tank living, where contemplation rhymes with in-depth analysis.

Tic Tac, a cultural journey designed for families

Tic Tac weaves a family-oriented cultural program that introduces young people under 16 to the world of watchmaking through fun and interactive experiences specially designed to awaken their curiosity and sense of discovery. Tic Tac, deploys three interactive stations scattered around the living room, designed for families and curious people of all ages.

• First step: mechanics, where gears and pendulums come to life to show how a gesture becomes a precise movement.
• Second step: the measurement of time, exploring ancient calendars, hourly divisions and the societal structuring of days.
• Third step: illusions, to decode why our brain perceives time differently from the clock.

Fun workshops, hands-on activities, quizzes, and tactile experiences make these horological mysteries accessible without jargon. Parents and children participate together, fostering knowledge sharing and laughter, in a space without strict capacity limits but with family supervision. A joyful introduction that transforms the visit into a shared adventure.

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