Watches and Wonders 2025

From April 1 to 7, 2025 at Palexpo in Geneva, takes place Watches and Wonders, a pr loungeA global event dedicated to watchmaking and jewelry. A unique event, it brings together professionals, media, and the public connected to these exceptional sectors. 

To briefly recall its history, it first appeared in 1991 under the name Salon International de la Haute Horlogerie (SIHH), Watches and Wonders was created at the initiative of Alain-Dominique Perrin to meet the needs of fine watchmaking brands seeking a more exclusive event than Baselworld. Initially focused on five brands over 1000m², it was transformed in 2020 into Watches and Wonders Geneva, expanding its audience and integrating independent brands and fashion houses.

Watches and Wonders 2025: Watchmaking in full swing

Watches and Wonders attracted 49,000 visitors in the last edition of 2024, a figure that we assume will be largely exceeded this year, showing full 2 days out of the 3 open to the general public (April 5/6/7).

The program for this 2025 edition includes many new features, with a certain spotlight on young talent, with spaces dedicated to apprentices and innovative projects. It also offers a rich cultural program: conferences, workshops led by brands, guided tours of the stands, late-night events, and a concert (Bon Entendeur in 2025)... everything to celebrate the art of time.

Also new: The experience is not limited to the walls of Palexpo: with "In The City", Geneva becomes the scene of rich and varied cultural activities and events.

Exhibiting houses at Watches & Wonders

Domination of large group houses

With 60 exhibiting brands in 2025 and an area of more than 60,000 m², Watches and Wonders is the largest watch fair in the world. 

Firstly, we notice a dominance of the Richemont group, with the Houses Cartier (having the largest stand at the show), Van Cleef & Arpels, Jaeger-LeCoultre, Vacheron Constantin, Baume and Mercier, IWC Schaffhausen, Montblanc And Panerai.

THE LVMH group, with Window, TAG Heuer, Zenith, and a new one maison appeared this year: BVLGARI ! 

For this 2025 edition, there remains one long-awaited absentee, the Swatch Group, composed of the brands Omega, Breguet, Blancpain, Jaquet Droz, Longines, Swatch, Harry Winston… 

Many independent houses 

For the most famous : Rolex, Tudor, Chanel, Chopard, Grand Seiko, Hermès, Montblanc, Patek PhilippeWe also find other Houses less known to the general public, rather to watchmaking enthusiasts and who excel in their field: A. Lange & Söhne, Bell & Ross, Kross Studio, Oris, Parmigiani Fleurier, Roger Dubuis and Ulysse Nardin.

The mezzanine, made up of houses emerging watchmaking : Bremont, Christiaan Van Der Klaauw, Eberhard & Co., Gerald Charles, Genus, MeisterSinger, NOMOS Glashütte, NORQAIN, Raymond Weil.

Niche watchmakers 

The watchmakers' square : Angelus, Armin Strom, Arnold & Son, Cyrus Genève, Ferdinand Berthoud, Grönefeld, H. Moser & Cie., Hautlence, HYT, Laurent Ferrier, Louis Moinet, Pequignet, Ressence, Rudis Sylva, Speake Marin, Trilobe.

Watchmakers' Square : Alpina, ArtyA Genève, Chronoswiss, Czapek & Cie, Frederique Constant, Hysek, U-BOAT and Charriol.

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