What are the values of Van Cleef & Arpels?

For more than a century, Van Cleef & Arpels iembodies theWedding band A subtle blend of family tradition, creative passion, and the quest for excellence, building strong values that continue to inspire each of its jewelry creations. Discover which ones in this article.

A family heritage and a shared passion

The history of Van Cleef & Arpels begins in 1895 with the wedding of Estelle Arpels and Alfred Van Cleef, united by a common passion for precious stones and the art of jewelry. From its origins, the maison was built on strong values: the sense of family, the spirit of innovation, the transmission of know-how and the quest for beauty. This family solidarity, which will never weaken, has allowed the brand to cross the ages without ever losing its identity.

The spirit of innovation at the service of beauty

Innovation is at the heart of Van Cleef & Arpels' philosophy. From the very beginning, maison has distinguished itself through unprecedented technical and artistic creations, such as the famous Mysterious Setting, which allows stones to be fixed without claws or visible metal, or even the Zip collar, a masterpiece of creativity inspired by haute couture. The taste for audacity and the constant search for new forms or transformable mechanisms bear witness to this desire to push the limits of what is possible, while preserving a natural and timeless elegance.

Transmission and respect of know-how

Passing on knowledge, gestures and artisanal standards is a fundamental value at Van Cleef & Arpels. maison is committed to training new generations in its exceptional techniques, in particular through the creation ofa school dedicated to the jewelry artsThis concern for transmission guarantees the sustainability of a unique know-how, where each creation is the fruit of meticulous work, often carried out by hand by passionate artisans.

Harmony, poetry and the quest for beauty

Van Cleef & Arpels cultivates a philosophy where harmony, poetry and beauty are inseparable. The brand draws its inspiration in nature, travel and love stories, to imagine jewelry that conveys emotion and magic. Respect for memory, the search for harmony and the passion for beauty are values that nourish a constant dialogue between the creators and those who wear the jewels of the maison.

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