When time becomes a game with Chanel at Watches & Wonders 2026

Chanel transforms Watches & Wonders 2026 into a horological playground, with an offering conceived as a narrative where Time hides, reveals itself, and reinvents itself. Between Coco Game, the new J12 and a Première powered by high complication, the Maison Parisian woman signs a very coherent presentation, faithful to its codes and resolutely spectacular. 

Hidden Time with Coco Game and Knot Camélia

With Coco Game, Chanel Place Gabrielle Chanel at the heart of a universe inspired by games, chessboards and graphic effects, through a capsule collection of 14 pieces that blends playful references and watchmaking expertiseThe collection presents several interpretations of time, from the chess queen to the pixelated avatar, to creations where time becomes almost secondary to the art object. 

This logic of secrecy continues with Knot of Camélia, which pushes the idea of a jewelry watch towards a more intimate and sculptural form. The dial is discreet, almost hidden, while the camellia and the knot compose a precious silhouette that deliberately blurs the line between watchmaking and fine jewelry. 

Day 12, First, Boy Friend: the models Chanel iconic figures also join in the fun Coco Game

Day 12 also takes a stepin the Coco Game universe, adopting a more mischievous tone with an interpretation where Miss Chanel appears in pixelated form on the dialThis treatment injects a very contemporary energy into the collection, while retaining the visual cues that make the line strong, starting with the ceramic, the black and white contrast and the immediately recognizable legibility. 

The Boy-Friend, paints a portrait of Gabrielle Chanel which lends its instantly recognizable look to the queen of hearts. Her iconic tweed suit trimmed in black, her boater hat, and her strands of pearls create a graphic portrait, all in contrasts of black and white. The silhouette, both clean and elegant, is softened by two heart-shaped metal appliqués. This refined interpretation of the playing card extends to the bracelet, crafted from white calfskin leather accented with black.

The First reinterprets the iconic graphic codes of the Maison - the line, the black and the white - which are expressed through black coating, white lacquer and sapphire crystal, the piece is distinguished by six movable charms which, according to the movements of the wrist, spell out CHANEL with elegant restraint and they too play along.

The new J12

The J12 remains one of the pillars of the presentation Chanel at Watches & Wonders 2026, with several new interpretations of his graphic and ceramic aesthetic. There Maison enriches the line with versions that play on: 

The new sizes

With the arrival of a 28mm miniature version comparable to a jewel in its delicacy, and in counterbalance, a oversized 42mm version, for a more imposing and architectural watch.

The new colors

Formerly produced in limited edition, The J12 in matte dark blue ceramic is now part of the permanent collection. Available in 33mm and 38mm, it is equipped with the in-house calibers 12.2 and 12.1, both certified COSC.

The new finishes

An iconic version and among the most popular classic models in the collection, The J12 in black ceramic is enhanced here by touches of gold.The yellow gold-plated indices and hands enhance its aesthetics, creating an elegant and assertive contrast, for a subtle balance between strength and refinement.

The new movements

Finally, Chanel continues to assert its watchmaking expertise with the J12 Superleggera Caliber 12.1. This 42mm model, combining matte black ceramic and steel, displays a sportier and more technical style, driven by an automatic movement developed by Kenissi and visible through a transparent case back.

In short, these new features confirm the J12's status as a signature watch capable of evolving without losing its identity. 

The First Channel is also dressed in a whirlwind

The First, the first watch of Chanel, takes this year an even more horological dimension by opening up to expressions of high complicationThe model uses the same vocabulary as the rest of the collection, with a very couture approach to the case and detail, but it gains technical depth thanks to the integration of a tourbillon.

This choice confirms the strategy of Chanel at Watches & Wonders 2026: not to oppose jewelry, style and mechanical performance, but to make them coexist in strong pieces. The Premiere thus becomes an ideal platform to show that the maison knows how to play on two levels: that of immediately identifiable elegance and that of watchmaking excellence. 

This year, Chanel This is yet another very clear demonstration of his expertise: to tell the story of time as a game, while reinforcing its icons and pushing Haute Horlogerie further.

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