Dodo, in the wake of Pomellato

Chiara Ferragni loves it, Gen Z piles it up: (re)discover the Maison Dodo, "the little one of Pomellato", which has been a huge success for 30 years.

Dodo, the birth of a Maison playful

Founded in 1994 by Pino Rabolini, the visionary founder of Pomellato, there Maison Dodo was born during an inspiring trip to Mauritius, the birthplace of the iconic bird from which it takes its name, "Dodo" blending nostalgia and fantasy through necklaces of local shells that evokeand unbridled creative freedom.

This "little girl" from the prestigious Maison Milanese - from whom it inherited its DNA - then revolutionized jewelry by introducing an innovative philosophy: ultra-light jewelry Weighing only one gram of gold each, they are designed for younger generations seeking fashionable, precious pieces that are easy to wear every day, without unnecessary ostentation. Since its inception, Dodo has established itself as a playful and unconventional universeinviting everyone to personalize their style without compromise.

The fun world of animal charms

Dive into the vibrant and playful world of Dodo, where animal charms reign supreme, embodying symbols laden with meaning like the lucky gecko, the protective crab, the horse symbolizing freedom, or the tortoise embodying serenity, sculpted with artisanal precision to appeal to men and women in a decidedly unisex design.

These little marvels, available in rose, yellow or white gold, can come in the form of earring sold individually, or pendants "Charms" that can be added to necklaces, rings and bracelets.... They invite a game of infinite associations, transforming each piece of jewelry into a faithful companion, telling personal stories, from everyday talisman to festive accessory, enlivening contemporary outfits with a narrative and joyful touch while celebrating nature.

A Maison defined by stacking

Stacking forms the beating heart of Dodo; it is aan addictive practice that encourages piling up rings, bracelets and necklaces. From Gen Z layering animal charms to Chiara Ferragni creating sophisticated looks that blend symbols and diamonds for a hypnotic effect. "Dodomania", Founded thirty years ago, Dodo elevates each combination to the level of personal art, where rose gold, playful motifs, and precious sparkles intertwine freely. Dodo thus transcends generations by making jewelry a joyful and endless ritual, accessible from a few hundred euros. confirming its status as a timeless jewelry phenomenon that combines Italian tradition and irreverent modernity.

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Sabbia of Pomellato : a play of textures and light
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