Everything you need to know about shape watches
In the world of watchmaking, the vast majority of watches feature a round case, a form historically linked to the circular course of the hands and to the tradition of time measuring instruments. However, there is an entire section of watchmaking creation that breaks free from this perfect circle: these are the "shape watches", that is, all watches whose case is not round.

What is a shape watch?
The term "fitness watch" refers to any timepiece whose case adopts a geometry other than the circle: square, rectangle, barrel, cushion, oval, octagonal, or even totally asymmetrical or innovative shapes. These watches offer a strong aesthetic alternative and a strong personality to the wearer.
The different watch styles?
Square watches
The square watch is a symbol of originality and modernity in watchmaking. Thanks to its clean geometric lines, it immediately catches the eye and stands out from classic round models. This design brings a contemporary touch to any outfit, whether formal or casual. Square watches often offer a larger, more readable display, making them as practical as they are elegant. Iconic models include the Cartier Tank, there Cartier Santos, there Tag Heuer Monaco which perfectly embody the bold spirit of this form.
Rectangular watches
The rectangular watch evokes timeless elegance and refinement, often associated with aesthetics Art Deco. Its elongated case slims the wrist and gives a sophisticated look, ideal for lovers of classic or vintage style. Iconic models like the Jaeger-LeCoultre Reverso or the Boucheron Reflection have marked the history of watchmaking, becoming essential references for those looking for a refined and discreet watch. Rectangular watches are appreciated as much for their charm retro than for their ability to fit into contemporary looks.
Tonneau watches
The tonneau shape, recognizable by its curved sides and rounded ends, brings a touch of originality without being eccentric. This silhouette, halfway between a rectangle and an oval, offers an elegant and comfortable compromise on the wrist. Tonneau watches are often associated with innovative brands like Franck Muller Or Richard Mille, who have made it their signature. They seduce with their dynamic look and their ability to modernize the traditional style of the dress watch.
Cushion watches
The cushion watch is distinguished by its rounded corners and soft lines, offering a warm, retro look. This shape, very popular in the 1920s and 1930s, regularly returns to the forefront thanks to its comfort and vintage charm. Cushion models are suitable for both classic watch lovers and those looking to break new ground without straying too far from traditional codes.
Octagonal watches
The octagon is a bold shape, instantly recognizable thanks to its eight sides. It symbolizes modernity and innovation, as evidenced by the iconic Audemars Piguet Royal OakThe octagonal watch seduces with its bold angles and architectural aesthetic, embodying an avant-garde vision of watchmaking. It is aimed at those who want to display their difference and their taste for contemporary design.
Oval watches
The oval watch, rarer, seduces with its softness and feminine elegance. Its elongated case delicately hugs the wrist and gives a touch of distinction, often sought in high jewelry watches, with Piaget Or Cartier with the baignoireThis shape is ideal for those who want a refined watch, subtly different from the standards.
Asymmetrical and creative watches
Finally, some watchmaking houses are pushing the boundaries of creativity with watches featuring completely asymmetrical or unexpected shapes. These models, often produced in limited editions, have become true collector's items and symbolize the avant-garde and boldness of watch design. They are aimed at enthusiasts seeking exceptional pieces and strong personal expression.
Why choose a shape watch?
Differentiation and style
Shaped watches immediately stand out on the wrist, bringing a touch of originality and sometimes even audacity to the wearer. Their unique geometry catches the eye and allows them to assert a strong identity, whether it's a vintage look, inspired by historical models, or an avant-garde, resolutely contemporary style. Each shape conveys a particular aesthetic intention, thus offering a marked alternative to the classic round watch.
Artistic heritage
Many shaped watches were born under the influence of major artistic movements, starting with theArt Deco, which had a profound impact on watch design at the beginning of the 20th century. These creations have become true icons, both for their aesthetics and for their ability to embody the spirit of an era. Their design, often bold for their time, continues to inspire watchmaking houses and collectors today.
Personality
While the round watch reassures with its universality and discretion, the shaped watch asserts a choice, a personality, a vision of style. It is often associated with rigor and structure for square or rectangular models, or with creativity and fantasy for barrel, cushion or asymmetrical shapes. Wearing a shaped watch is to display a unique personality and a pronounced taste for the exceptional.
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