SELL YOUR JEWELRY
Magazine 58F
What are your favorite jewelry pieces of 2024: type of jewelry, metal, stone...
From our 2024 Pre-Owned Jewelry Trends Report, here are our takeaways on this year’s jewelry purchases and searches.
Find out what the favorite criteria are for this year's jewelry, in terms of product, metal and stone!
Favorite type of jewelry
The rings
The ring, a symbolic gift, carrying meaning and which is passed down from generation to generation, is the most requested and purchased jewel. More than 60% of requests concern a ring, for a first piece of jewelry, an engagement ring, etc.
Necklaces and bracelets
Each representing nearly 15% of sales, THE necklaces And bracelets are often purchased as “statement jewels”.
Favorite type of metal
Yellow gold
Data reveals that customers value both all gold jewelry (47% of sales) and jewelry decorated with stones (53%).
The numbers don't lie: yellow gold stands out as an undisputed favorite among jewelry lovers, followed by white gold, which remains the most popular metal for setting solitaires. Rose gold And THE platinum are a matter of more specific requests. This has not always been the case: 20 years ago, the trend was towards pink gold, even red.
Favorite stone type
The diamond
One constant remains: the diamond remains the most coveted stone for these exceptional jewels, despite recent market fluctuations, because they rarely affect important stones and the symbolism of this eternal stone retains its strength and appeal.
Colored stones
Sapphires clearly dominate the market, representing 49% of colored gemstone purchases for jewelry. The rubies come second, then emeralds complete the trio of the most purchased stones.
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Automne 2024
