LVMH Watch Week 2026: Milan, the epicenter of elite watchmaking innovations

From January 20 to 22, 2026, the LVMH Watch Week gathered his nine watch brands (Bulgari, Daniel Roth, Gérald Genta, Hublot, L'Epée 1839, Louis Vuitton, TAG Heuer, Tiffany & Co., Zenith) in an ultra-confidential press/VIP show at Milan. At the meeting: Bulgari shattered thickness records, Hublot unveiled the GOAT Edition Djokovic and Zenith impressed with its DEFY Skyline Tourbillon Skeleton in rose gold, establishing LVMH as a serious competitor to Geneva.

Zenith: the new features of the DEFY line 

Zenith illuminates LVMH Watch Week 2026 in Milan by dedicating its DEFY collection as manifesto of a vibrant urban watchmakingwhere six creations merge the heritage El Primero High frequency and architectural design carved from the steel of modern skyscrapers – geometric silhouettes, futuristic materials and obsessive precision embodying the pulse of contemporary metropolises.

The DEFY Skyline Chronograph Black The 42mm x 14.6mm matte black ceramic case exalts its angular geometry of an integrated octagon: gradient grey dial engraved with signature starry sky, three asymmetrical counters (60 sec, 30 min, central 1/10th second), luminescent hands, powered by the El Primero 3600 automatic caliber (5 Hz / 36,000 v/h, silicon column wheel, 60h reserve), water resistant to 100 m, integrated textured rubber strap, ~€16,500.

The DEFY Skyline Skeleton Ceramic, Contrasting a deep black geometric structure with a radiant golden openwork heart, the DEFY Skyline Skeleton 41 mm unveils the El Primero 3620 SK automatic caliber (5 Hz, 55h reserve) with a constant 1/10th second indicator rotating fully every 10 seconds – a unique feat –, gold PVD skeletonized dial, integrated bracelet + interchangeable rubber, at €19,100, water resistant to 100 m.

The DEFY Skyline Tourbillon Skeleton Rose Gold, an absolute first, with its 41 mm diameter in rose gold sculpts an El Primero 3630 SK skeletonized intense blue PVD (5 Hz / 36,000 v/h, 50h reserve, 1 minute flying tourbillon at 6 o'clock), seven openworked rose gold star-studded bridges, 22 ct guilloché solid gold rotor, double-domed sapphire crystal, water resistant to 100 m, limited edition ~€65,000.

The DEFY Skyline 36 Unisex silverede 36 mm polished steel faceted dial silverSunray star engraved, caliber Elite 670 automatic (4 Hz / 28,800 v/h, 50h reserve): smooth version at €9,500 and version set with dodecagonal bezel 52 baguette diamonds (~1 carat total) at €13,500 – two distinct silhouettes –, water resistant to 100 m, integrated steel bracelet.

The DEFY Revival A3643 1969 is a faithful resurrection of the 1969 original, 37mm diameter brutalist octagonal steel (signature screw-down bezel on 14 sides) contrasting dial silverSunray black/orange, sapphire case back revealing Elite 670 automatic (50h), recreated historic Gay Frères scale bracelet, water resistant to 100m – a pure alternative to super powerful chronographs.

Bulgari the absolute ultra-thin

Bulgari makes a big splash at home with four new products powered by its ultra-compact in-house calibers:

Starting with the Milanese Jersey Monete in rose gold: a secret watch from the 60s reinvented, where an ancient Roman coin bearing the image of Caracalla (198-217 AD) pivots to reveal a mother-of-pearl dial set with 12 diamonds, powered by the Piccolissimo BVP100 – only 1.9 g, 102 components, 30h power reserve.

There Tubogas Cuff revisits the spirals Seventies in solid yellow gold (11.98 ct of diamonds + colored stones: citrine, rubellite, peridot, amethyst, topaz, spessartine), powered by the Lady Solotempo Automatic BVS100 (5 g, 50h reserve) visible via sapphire case back.

THE Serpenti Automatic Seats gain two new dials – white opaline or green malachite – on 34 mm rose gold cases set with 36 diamonds, with the same BVS100 and diamond-cut scale or pure gold bracelets.

Finally, the Lvcea Notte di Luce (80 pieces) combines Japanese black urushi lacquer and raden (mother-of-pearl inlays) on a foaming dial, powered by the automatic Solotempo BVL191 (42h reserve) in a two-material rose gold/steel case. Bulgari confirms its Italian mastery of micro-movements in jewelry icons.

Hublot: Big Bang Unico SR_A and Novak Djokovic GOAT Edition

Window made a big splash in Milan by celebrating two decades of Big Bang icon with a plethora of collections mixing sport, collaborations and collector items.

The absolute centerpiece, the Big Bang Tourbillon Novak Djokovic GOAT limited edition of 101 pieces ($115,000) literally crushes the trophies of his record 2023 season: ultra-light marble composite case 44 mm / only 56 g, pulsating heart of the tourbillon MHUB6035 3D lattice mimicking tennis strings, barrel sculpted iconic ball, protective Gorilla Glass – available in blue/orange/green according to his conquest surfaces, a sculptural tribute to the GOAT.

There Big Bang Unico SR_A x A-COLD-WALL, In ultimate collaboration with Samuel Ross, the Big Bang Unico SR_A (200 pieces, $31,200) sculpts a 42mm skeletonized black ceramic case powered by the HUB1280 (72-hour power reserve), a signature stealthy and industrial honeycomb bracelet – a true "wearable machine" for expurban speakers, where concrete brutalism meets haute horlogerie.

There Big Bang Coal Blue Carbon Fiber 3D Fascinating with its deep grey/black/blue textured 3D carbon fiber: Big Bang Original Unico 43 mm (3-day flyback, $22,900) and Spirit 42 mm (HUB4700, $19,400) mesmerize with their illusion of abyssal depth, a perfect fusion of structural lightness and mechanical power.

There Spirit of Big Bang Year of the Horse Frosted In a limited edition of 88 pieces ($37,900), the Spirit of Big Bang Year of the Horse gallops in Frosted Carbon Tang dynasty: delicate hand-crafted carbon marquetry, iconic oval tonneau case celebrating the Year of the Horse with timeless oriental elegance.

There Big Bang Original Unico 20th Anniversary EditionUnico reinvents itself in 43 mm titanium/ceramic Black Magic/King Gold ($19,400-$37,800): sublimated ergonomics, 3D carbon optical illusion, original DNA refined into a manifesto of evolution – timeless sportiness.

There Classic Fusion Sage Green Alpine with its colors Pastels enchant the Classic Fusion: diameters 33/38/42/45 mm ($8,900-$12,300) in minimalist diamond-cut solar, chronograph, or steel sport versions – pure mountain freshness.

There Classic Fusion Chronograph UEFA Europa League, Produced in 50 exclusive pieces ($14,800), carbon titanium with signature orange bezel and miniature trophy included: the UEFA Europa League Chronograph immortalizes football as a collector's icon, the passionate pulse of the beautiful game.

Hublot transcends sport, culture and avant-garde like no other, Milan 2026 etching an eternal milestone in Big Bang history.

Louis Vuitton: Escale Worldtime Tourbillon and Escale Tiger's Eye

Louis Vuitton elevates its watchmaking to a stratospheric level during LVMH Watch Week 2026, with four new in-house calibers from La Fabrique du Temps and a redesigned Escale collection for the cosmopolitan traveler. The Escale Worldtime in platinum It innovates with a raised section adorned with 24 hand-painted flags (35 colors, one week per piece!) 

L’Escale Worldtime Flying Tourbillon substitutes Grand Feu and Tourbillon enamels Monogram with a starry flower, both powered by the automatic LFT VO 12.01 and LFT VO 05.01 (62h reserve). The Twin Zone Stopover revolutionizes offset time zones (+30/+45 min) via four adjustable coaxial hands, crown only: globe silversunburst in rose gold or midnight blue aventurine set with high jewelry diamonds (300+ baguettes), with LFT VO 15.01 caliber (68h).

The sublime Stopover Minute Repeater (rose gold 40 mm) combines jumping hours/retrograde minutes with crystal-activated alarm, discreet lugs, hand-guilloché flamed dial (rose rim 1850), manual caliber LFT SO 13.01 (432 components, 80h) by the heirs of Gérald Genta.

Tiger's Eye Stopover (30 ex.) Monolithic tiger's eye sculpted ring case/bezel in yellow gold, shimmering savannah dial on LFT023 chronometer (50h), brown saffiano strap.

The Guilloché Convergence Drum (rose gold 37 mm) guilloche concentric waves (turn 1850) and central rays (1935, 16h work) inspired Asnières, powered by the 1st full in-house caliber LFT MA01.01 (45h).

Finally, the Legendary Van (Saffron/sibyl blue aluminum or limited edition of 15 pieces: 1695 diamonds + sapphires, guilloché checkerboard pattern) reinvents 20th-century delivery trucks as the L'Epée 1839 clock (8-day power reserve), cab pendulum and cylinder hour markers on the hood. LV merges romantic travel with high-flying technology.

Daniel Roth: Extra Flat Rose Gold Skeleton

At LVMH Watch Week 2026, Daniel Roth opens a bold new chapter in its history by unveiling theExtra Flat Rose Gold Skeleton, the first skeletonization of a model never dared during the lifetime of its founder: iconic double ellipse case in polished 5N rose gold 38.6 x 35.5 mm of sovereign thinness at only 6.9 mm thick (0.8 mm flatter than the full versions), anti-reflective sapphire crystal and case back for absolute transparency, 3 bar water resistance, fluid curved gadrooned lugs and hand-stitched matte alligator strap.

At the heart beats the caliber DR002SR Hand-wound manufacture (La Fabrique du Temps Louis Vuitton by Michel Navas and Enrico Barbasini), fully openworked in solid 5N rose gold, 141 components / 21 jewels, dimensions 31 x 28 mm x 3.1 mm, with impeccable performance: free balance 4 Hz (28,800 alt/h), a single barrel, 65-hour power reserve, seven symmetrical star-shaped bridges radiating from the center like a mechanical nebula – plates and bridges redesigned for optimal rigidity, sharp inward angles polished by hand (impossible by machine), chamfered beveled edges, blackened steel components, visual harmony on both sides without a superfluous dial.

Limited annual confidential edition at 85,000 CHF (~106,735 $), this "Art Object Watch" transcends the ultra-thin of the 80s into a gold lacework where each sculptural void reveals ancestral know-how: absolute purist for connoisseurs, it embodies the virtuoso renaissance of Daniel Roth under the aegis of LVMH.

TAG Heuer: Carrera Skeleton Chronograph

At LVMH Watch Week 2026, TAG Heuer celebrates its 166th anniversary with a masterful Carrera trilogy merging racing heritage and marine prowess – futuristic glassbox, first split-seconds maison and an iconic tide indicator, revealed on the official TAG Heuer website.

La Carrera Chronograph Glassbox 41 mm, a true architectural manifesto, inaugurates a 3D sapphire glassbox case with a three-dimensional sculptural flange: variations in racing black red, deep teal, satin-brushed blue, vintage rice grain steel bracelet, powered by the manufacture caliber TH20-01 (80h reserve, vertical clutch, silicon column wheel), from CHF 7,500 – absolute speed and transparency.

The Carrera Split-Seconds Chronograph Titanium 42 mm, the absolute first in the Carrera line in grade 5 titanium (42 mm x 15.17 mm) sculpts a translucent sapphire dial revealing 350+ hand-finished components (checkered flag titanium bridges), floating anthracite acrylic counters, dedicated red split-seconds pusher at 9 o'clock, caliber TH81-01 Vaucher 5 Hz (36,000 v/h, 65h reserve / 55h chrono, titanium bridges), textured rubber strap with titanium folding clasp, CHF 110,000 from June 2026 – high-end racing watchmaking.

La Carrera Chronograph Seafarer 42 mm, this 1950s marine resurrection revives the navigator icon with tide indicator at 9 o'clock (29.5 day lunar disc, TIDE corrector pusher), off-white mint/orange contrasting yellow gold index, caliber TH20-04 (80h), interchangeable steel H-link + beige teal sport straps, CHF 8,300 from March – vintage oceanic symphony.

TAG Heuer transcends asphalt and waves with surgical elegance, Milan etching an eternal milestone in Carrera's DNA

Tiffany & Co.: Tiffany Timer

At thesecond-hand At LVMH Watch Week 2026, Tiffany & Co. celebrates with sovereign grace its 175 years of watchmaking heritage, where exceptional American jewelry meets Swiss precision in an ode to refined femininity and bold innovation.

There Tiffany Timer, published in 60 copies platinum The polished 40mm ($55,000) revives the 1866 American chronograph in a sumptuous light: a deep, velvety Tiffany Blue lacquered dial – the result of 50 hours of handcrafting, 15 superimposed layers of varnish and 12 hours of oven baking – adorned with 12 sparkling baguette-cut diamond hour markers, an iconic crown with signature 6 prongs, and a sapphire case back revealing an engraved miniature. Bird on a Rock in yellow gold on a modified oscillating weight of the legendary El Primero 400 (50 hours power reserve), all encircled by a subtle taupe alligator.

Sublime evolution of theEternity Baguette In white gold, 36 mm automatic (38-hour power reserve), two versions captivate: the Diamond fully set with snow-cut diamonds and pear-shaped aquamarine hour markers (9.79 ct total), and the Blue Gradient with a gradient blue sunburst dial framed by a mosaic bezel of topaz/sapphires/emeralds (5+ ct), both buckled with diamond-set T-shaped pennants and tone-on-tone alligator straps as fluid as a breath.

Finally, the Sixteen Stone Mother-of-Pearl (High-precision Swiss quartz, 36mm white gold set with 413 baguette diamonds) majestically resurrects Jean's 1959 masterpiece Schlumberger : rotating mother-of-pearl dial surrounded by a yellow gold X ring punctuated with 24 free-floating diamonds (25 hours of meticulous assembly), radiating background with Floral Arrows Iconic, and Tiffany Blue alligator highlighting a buckle set with a regal brilliance. Tiffany & Co. thus transcends time, where each tick is a symphony of light and history.

Gérald Genta: Cushion Time-Only

Gérald Genta pays a vibrant tribute to his roots Seventies during LVMH Watch Week 2026 in Milan with the Geneva Time Only, precious gold duo 38 mm with a refined profile of 8.15 mm: the Marrone The warm 4N rose gold case is dressed in a grained, smoky bronze dial reminiscent of a sophisticated chestnut brown, while the Graffiti The rhodium-plated white gold contrasts with a cold elegance silverThe two share the signature "Genta twist" – a two-tone minute track where the outer ring follows the cushion shape of the case while the inner one remains circular, creating a fascinating optical illusion – applied gold hands and hour markers, and the automatic caliber GG-005P (Zenith Elite revisited, 50-hour power reserve, oscillating weight) maison).

Once worn by Ariel and Sean Connery, this iconic cushion shape – softened by Matthieu Hegi with a sculptural gadroon combining satin polish, short widened lugs for a fluid under-sleeve fit – embodies pure sport-luxe minimalism, where raw geometry and artisanal refinement (La Fabrique des Boîtiers LVMH case) celebrate the "Spirit of Geneva" on a daily basis, delivered on tone-on-tone alligator (brown for Marrone, grey for Grafite) at CHF 25,000.

In short, Milan 2026 celebrates LVMH's diversity in a virtuoso kaleidoscope: from ultra-technical Bulgari From Hublot to the timeless purists of Daniel Roth and Gérald Genta, from the dynamic sportswomen TAG Heuer and Zenith to the nomadic travelers Louis Vuitton, a unique credo – to innovate relentlessly, to surprise boldly, to dominate through excellence.

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