Louis Vuitton Jewelry: 100 years of Pure V

In 2025, Louis Vuitton enriches its collection of High Jewelry Pure V with eight new creations, continuing the exploration of the V motif, the graphic signature imagined in 1925 by Gaston-Louis Vuitton. This tricolor V, born at the heart of the movement Art Deco, is now establishing itself as the axis of a resolutely contemporary and avant-garde jewelry language.

Pure V: One letter, one style, one heritage

Pure V asserts itself as a formal manifesto. The "V", inherited from the monogramme family and the initial of "Vuitton", structures the volumes, dictates the perspectives and shapes a visual universe of great modernity. Necklaces, bracelets, earrings and rings decline this motif in a succession of clear lines, triangles and pyramids, evoking the spirit Art Deco while embracing the sophistication of contemporary design.

The carefully selected baguette and trapezoid-cut diamonds highlight the tension between geometric rigor and fluidity of movement. The invisible joints of the necklaces and bracelets offer remarkable flexibility, elegantly hugging the body.Concealed clasps complete the sophistication, blurring the line between form and function.

The Louis Vuitton spirit, between heritage and innovation

By transposing his monogramme iconic in a three-dimensional register, Louis Vuitton offers much more than a new set of creations: Pure V reveals an aesthetic of tension between rigorous abstraction and the brilliance of precious stones. This collection embodies the creative effervescence, aesthetic vocabulary and exceptional craftsmanship of Louis Vuitton Haute Joaillerie.

Pure V thus establishes itself as one of the most emblematic and innovative collections of the Maison, where the V is not just a motif: it becomes manifest. It structures the light, punctuates the perspectives and embodies the strength of modern design while celebrating the heritage of the Maison.

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