The jewelers of Place Vendôme

Place Vendôme, located in the heart of Paris, is a universal symbol of luxury, elegance and know-how. For centuries, it has been the headquarters of the greatest jewelry houses, where each, through its history and signature collections, contributes to the fame of this square, which embodies a dream come true for jewelry lovers around the world.

Initially, the jewelers invested in the rue de la Paix, adjacent to the place Vendôme, notably the house Mellerio said Meller, which settled there in 1815. Today, when we talk about the jewelers of Place Vendôme, we immediately think of the big names in jewelry such as Cartier Or Mauboussin, for example, and yet they do not all appear on the square as such! 

The first jeweler to truly set up shop on the square was Frédéric Boucheron in 1893, wanting to leave the Palais-Royal district to move closer to the recently built Opéra Garnier. 

The installation of the jewelers “Place Vendôme” and rue de la Paix in chronological order

Boucheron

The house Boucheron, a pioneer of Parisian jewelry, set up shop at 26 Place Vendôme in 1893. Known for its daring creations, Boucheron is a master of animal and floral representation. Among his emblematic collections are the Serpent Bohème and the ring Quatre. Boucheron also stands out for its innovative approach to materials, in particular the addition of rock crystal to high jewelry.

Cartier

Undoubtedly one of the most iconic names in global jewelry, the house Cartier has been located on Rue de la Paix since 1899. Famous for its bold and timeless creations, Cartier has seduced generations of kings and famous personalities. The creative audacity of the house is illustrated by emblematic pieces such as the ring Trinity, the bracelet Love or even the collection Panthère, known for its feline motif which also symbolizes the wild elegance of the house.

Van Cleef & Arpels

In 1906, Van Cleef & Arpels established its headquarters on Place Vendôme. The house quickly established itself throughout the world thanks to its magical creations inspired by nature, fairy tales and haute couture; but also for their technical sophistication: the house is known worldwide for its Mysterious Setting of which it alone holds the manufacturing secret. Van Cleef & Arpels defends symbols such as luck and beauty, which are symbolized by pieces such as the necklaces Alhambra, a pattern inspired by the four-leaf clover. 

Chaumet 

The house Chaumet has been installed on Place Vendôme since 1907 embodying imperial elegance, (having been the official jeweler of Napoleon Bonaparte). The house's reputation lies in the creation of luxurious tiaras, as well as in its love-inspired jewelry such as the collections Bee My Love, Joséphine And Liens. 

The most recent brands installed at Place Vendôme and Rue de la Paix

Mauboussin

Located on Rue de la Paix since 1955, Mauboussin is an iconic jewelry brand, famous for its collections addressing the theme of love in particular. Chance of Love, Promise of Love at the Tuileries.

Poiray

Then the house Poiray, is located on rue de la Paix in 1975The codes of Place Vendôme are shaken up by this new jewelry brand that opens the way to customizable luxury jewelry, responding to the emergence of femininity in the 1970s. The house is known on the jewelry side for its necklace CœIntertwined ur.

Repossi 

Since his arrival on the Place Vendôme in 1986, the house Repossi has established itself thanks to its minimalist and modern aesthetic. Thanks to its artistic approach and its taste for purity, Repossi combines architectural design and refined jewelry, as evidenced by the rings and bracelets in the collection Antifer. All creations demonstrate an ideal balance between modernity and tradition, attracting a clientele looking for sustainable jewelry.

Mikimoto

The Japanese house Mikimoto, famous for its pearls, set up shop on Place Vendôme in 1986, bringing with it nearly a hundred years of expertise. Mikimoto is recognized worldwide for the exceptional quality of its cultured pearls, offering creations where purity and elegance blend, notably through the M and the V collections.

Chanel Jewelry

Of the 1991, the house Chanel settled in Place Vendôme, symbol of Parisian fashion, she succeeded in imposing her style in the field of high jewelry. The house's collections are inspired by elements that are very appreciated by Gabrielle Chanel, such as camellias, stars or even the lion, its astrological sign. The collection 1932, reinterprets the first jewelry creations of Chanel, is now a timeless must-have, alongside other iconic collections such as Coco Crush And Camélia.

Lorenz Baumer 

Renowned jeweler, Lorenz Baumer settled on the Place Vendôme in 1994, bringing an innovative and contemporary vision of high jewelry. Renowned for his sculptural creations, the designer skillfully blends traditional know-how and avant-garde design, creating unique pieces that appeal to lovers of luxury and creativity, including his most famous collections: C beatœur And Inseparable.

Piaget

Piaget arrived at Place Vendôme in 2001, and quickly established itself among the big names of the Place Vendôme. The house is renowned for its jewelry watches and extremely fine jewelry. Collections such as Possession, featuring rotating rings, demonstrate a playful and dynamic vision of jewelry, while the jewelry adorned with colored precious stones demonstrates the remarkable know-how of the house.

Dior Jewelry

Iconic fashion house, Dior has also conquered the world of jewelry since the inauguration of its boutique on Place Vendôme in 2001. The house brings out in its creations the refinement that characterizes its couture universes. Under the artistic direction of Victory of Castellane, Dior jewelry becomes synonymous with creativity and exuberance, as evidenced by the collection Wind Rose, inspired by the patterns and symbols dear to Christian Dior.

Chopard

Since his arrival on the Place Vendôme in 2003, the house Chopard has become a must-see for fine jewelry. The Swiss house is renowned for its dedication to sustainability and product quality. It presents jewelry that combines elegance, sophistication and ethical commitment in the collection Ice Cube And Chopardissimio. The famous collection Happy Diamonds also makes the brand successful, where jewelry becomes playful and dynamic through diamonds that wander through the jewelry.

Bulgari

Bulgari, Italian jewelry house known for her exuberant and dynamic creations, arrived at Place Vendôme in 2006The house places great importance on precious stones with bright colors and generous dimensions, as evidenced by its signature collections: Serpenti, inspired by the shape of the snake, as well as Tubogas Who easily illustrates the artistic direction of the house, a marriage of opulence and elegance, which contrasts with the simplicity of the lines of B.Zero 1.

Louis Vuitton Jewelry

Louis Vuitton settles in Place Vendôme in 2012. Just entering the world of jewelry at that time, the house managed to merge its emblematic codes with the world of jewelry. With Francesca Amfitheatrof as artistic director, the house offers collections that celebrate the art of travel, with padlocks, monograms and sculptural motifs that take up the aesthetic of the famous Vuitton briefcase. The ring Nail And Empreinte as well as the collection Blossom are the image of this vision.

Damiani

The house Damiani arrived at Place Vendôme in 2012 and is distinguished by its creations inspired by the Belle Epoque. After leaving its original address at number 2 of the square, due to a purchase by the LVMH group, the House repositioned itself at number 19, sharing the space with Lorenz Bäumer.

FRED

Installed in Place Vendôme since 2015, the house Fred is famous for its solar collections and its jewelry inspired by the sea and the light that attracts a clientele looking for unique and contemporary pieces. The bracelet Force 10, its most famous jewel, is distinguished by its metal nautical cable. 

Courbet

Located since 2018 on Place Vendôme, Courbet stands out for its commitment to the environment. As a specialist in laboratory diamonds and recycled gold, the house offers ethical and contemporary jewelry that meets current environmental concerns. Courbet represents a new momentum of sustainability in the field of high-end jewelry and has established itself with the collections Celestial And Origin.

Gucci

Gucci settled on the Place Vendôme in 2019The Italian house, already emblematic in the world of fashion, has thus made a remarkable entry into the world of jewelry by offering creations in its image, through collections such as Icon And Interlocking, decorated with its famous emblematic G.

Schiaparelli

Finally, in 2022, the Schiaparelli house has made a strong comeback on the jewelry market by setting up shop on Place Vendôme. The brand, faithful to the bold and surrealist spirit of its founder Elsa Schiaparelli, offers dazzling and innovative creations, which combine modernity and overflowing imagination, while reinterpreting the codes of luxury.