Dior Haute Joaillerie unveils a lipstick that can be worn like a jewel

Dior pushes the boundaries of luxury with the launch of Red Premier, an exceptional lipstick that embodies theWedding band perfect between high-end cosmetics and fine jewelry. More than just a beauty product, Rouge Premier is designed as a work of art in its own right, where every detail celebrates French know-how and the creativity of the maison.

A sumptuous setting, worthy of the greatest workshops

The Rouge Premier immediately stands out with its spectacular case, shaped in Limoges ceramics handmade in partnership with the prestigious maison Bernardaud. This tube, the result of nearly five years of development and fifteen manufacturing stages, involves some fifty specialized artisans. The ceramic, fired at very high temperatures, is then coated with an 18-carat gold bath, giving it a shine and preciousness. The internal structure, made of mirror-polished metal, guarantees the object's elegance and durability.

But what makes Rouge Premier a real gem are its naturalistic and abundant settings, dear to Victory of Castellane. Each case is hand-decorated with precious and fine stones, such as Paraiba tourmalines, turquoise, opals, pink sapphires, diamonds, rubies and pearls. These stones are meticulously set one by one in patterns inspired by the Garden of Eden, where flowers, leaves and ladybugs seem to come to life on the porcelain. The colored lacquer, applied in successive layers, creates plays of light and depth that enhance every detail.

A transformable and timeless object of art

Designed to be passed down and collected, Rouge Premier goes beyond a simple beauty gesture. Her rechargeable case can be transformed into a necklace thanks to a gold chain decorated with flowers, allowing you to wear this lipstick like a real jewel, long after the product has been used. 

But the innovation doesn't stop at the case. The Rouge Premier formula is enriched with red hibiscus extract and jojoba oil, to which are added 24-carat gold micro-particles. This rare composition offers intense color, revitalizing care and unique shine, transforming each application into a precious ritual.

With Rouge Premier, Dior offers much more than makeup; it is an object of desire, at the crossroads of artistic craftsmanship and cosmetic creation. The time and attention to detail required to create each case — each element must fit together to within a tenth of a millimeter — testify to the requirement and excellence which characterize the maison. 

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