Bulgari Eternal: the new heritage collection Bulgari

Bvlgari Eternal, that's a collection that constantly reinvents itself. Discover this new proposal from the archives of the Maison. Launched in January 2026, this iconic line marks a decisive turning point in the creative history of the maison Roman, drawing directly from its heritage treasures to boldly project them into the contemporary world. 

The concept of Bulgari Eternal

Bvlgari Eternal stands out as a perpetual creative journey, a continuum where archives are not frozen but dynamically reinterpreted to breathe new life into the foundational designs of the Maison. Inspired by the Roman heritage of the brand founded in 1884, this perpetual collection revisits past and future through the prism of reinvention, where patterns born from historical constraints - like those of the Second World War - are reborn in sculptural and modular expressions, favoring warm gold over the coldness of platinum French.

Jean-Christophe Babin emphasizes this philosophy: to revive hidden treasures in contemporary artistic forms, thus linking Bvlgari's timeless spirit to a forward-looking vision that celebrates modularity, chromatic contrasts, and fluid sculpturality. Every creation, whether fine jewelry or high jewelry, embodies this distinctive BE hallmark tangible symbol of a heritage anchoring which reinforces its legitimacy and timeless value in the luxury market. 

This evolving program promises successive chapters, exploring ever more deeply the 140-year history of the Maison, for a desirability that transcends the ephemeral trends of global luxury.

Vimini, the first chapter in Bvlgari's long creative history

Vimini opens beautifully the first chapter of Bvlgari Eternaldrawing its inspiration froman iconic bracelet from 1942, conceived in the midst of wartime austerity where gold became the noble substitute for woven wicker - vimini in Italian -, symbolizing rational Italian ingenuity in the face of adversity.

This undulating motif, rooted in Italian rationalism, unfolds in a rhythmic repetition of rhomboidal modules in yellow or rose gold, foreshadowing the emblematic stylistic codes of Bvlgari: fluid modularity, bold plays of color, and a sculptural presence which envelops the skin with an organic softness and an instinctive sensuality.

Reinterpreted as five key pieces for 2026 : a necklace elegantly extending the décolletage, a bracelet wrapping the wrist in a golden wave, a five-ring foldable ring combining structure and comfort, vertical earrings capturing the light, and a bold single earring exploring asymmetry;

Vimini relies on invisible, flexible links that eliminate geometric rigidity in favor of perpetual motion. Born in the archives as an act of creative resistance, This series was reborn 85 years later in the Valenza factory. transforming a historical tribute into everyday essentials positioned between fine jewelry and haute joaillerie, with prices ranging from around €16,000 for a ring to €33,000 for a necklace. This launch, supported by an immersive campaign, affirms Bvlgari's ability to adapt its heritage to modern demands while preserving its bold and expressive DNA.

A minimalist high jewelry collection

Vimini is rising to the heights of High Jewelry for the 2026 season, where Radical graphic minimalism meets bold material innovation, embodied by the pioneering use of carbon DLC: a deep, durable black coating that contrasts beautifully with the polished yellow gold and square-set diamond pavé, creating hypnotic, structured and deep reflections worthy of the finest Roman hours. 

These experimental creations, available on bulgari.com and in flagship stores, celebrate Bvlgari's creative continuity and push the boundaries of intergenerational dialogue: the expressive rationality of the 1940s meets radical modernity, where the dark velvet of the DLC amplifies the gemological brilliance for a new sensuality, ideal for glamorous evenings in Place Vendôme or Roman galas. Positioned as an evolving programBvlgari Eternal promises to continue this exploration of the archives, making each chapter a lever of desirability that constantly reinvents luxury, between living memory and futuristic projection. 

Vimini today, others tomorrow - reaffirms the creative supremacy of the Maison, between sculptural memory and eternal projection towards the future of luxury jewelry.

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