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Tiffany & Co : une histoire de mariage... alliances et bagues mythiques

Tiffany & Co: a wedding story... legendary wedding rings and rings

Today, Tiffany & Co is considered one of the most influential players in the fine jewelry market. THE engagement rings from the jeweler Tiffany & Co are characterized by the brilliance of their diamond, an aspect to which the brand pays particular attention and requiring the most meticulous work.

An exciting story

Heir to a family of goldsmiths, Pino Rabolini founded his brand in Milan in 1967 by creating the new concept of ready-to-wear jewelry. A precursor of the 1970s, he wanted to free women from the too-status side of jewelry sets. Inspired by the artists of the Jamaica bar he frequented, he wanted to pay tribute to these free women he admired. He therefore liked to break the chains to give freedom to women. A symbol that he developed through numerous chain designs like lines Iconica, Victoria or Anni 70.

These creations are made up of flexible chains, connected by large clasps with a contemporary shape. Some models are adorned with jet or diamonds to intensify the strength of the design.

Helmut Newton's communications campaigns in the 1980s reinforced the idea of women of character, masters of their destiny. Today, women with strong personalities like Jane Fonda, Cate Blanchett or Chiara Ferragni carry the brand's values.

What makes Tiffany & Co famous

The brand has a multitude of strong points, starting of course with its high manufacturing quality, in fact, engagement rings have been designed by hand since their inception 130 years ago. Concerning diamonds, their know-how is legendary, Tiffany & Co rejects 99.96% of the world's diamonds.

Indeed, the brand is always in search of excellence, it is therefore more than obvious that it scrupulously respects the 4 criteria or 4C: Cut, Clarity, Color and Carat Weigh (which can be translated as: size, clarity, color and carat weight). Then there is another big reason for its success why many couples turn to Tiffany & Co to celebrate their wedding, we talk about their surprising price range. For women's wedding rings, the first prices start around €600 and can reach up to €200,000.

However, for engagement rings, the gap is much more obvious, prices can vary from €1,500 to more than a million euros. Suffice to say that the brand can charm many budgets due to the diversity of its prices. 

 

Find the most emblematic models in our Tiffany & Co jewelry collection.

 

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