To restore the prestige ofsilver : the bold choice of certain Jewelry Houses
Long confined to fantasy or to the "accessible" lines, L'silver regains a noble status thanks to strong signatures such as Buccellati or Dinh van who use it as a truly creative language.

L'silver, a noble material, yet forgotten in jewelry
For a long time, thesilver has suffered from an ambiguous image: precious but less "noble" than gold in the eyes of the general public... Susceptible to oxidation, often relegated to jewelry of youth or to seasonal collections.
However, it possesses qualities that are increasingly appealing to households: brightness in particular, ability to accept varied textures (polished, brushed, hammered, oxidized), comfort at hand and price cost price allowing for more generous volumes.
In a context of rising gold prices and a search for more everyday luxury, thesilver stands out as the ideal metal for pieces with a strong presence, but also "Portable" both aesthetically and economically. It also caters to contemporary tastes for less ostentatious jewelry, which plays the design card, of gesture and surface work rather than that of the demonstration of wealth.
Buccellati: Milanese sculpture in silver chiseled and engraved
At the house of Buccellati, maison Italian, heir to a long tradition of goldsmithing, thesilver It is not a second-rate metal but a field for sculptural experimentation. Craftsmen employ ancient techniques there: chiseling, engraving, openwork, effects of "rigato" or "telato" which give the metal the appearance of lace, fabric or brocade. Each surface is meticulously worked to capture the light through micro-striations and tiny chisel strokes.
The pieces in silver, Whether it be jewelry or objects (boxes, frames, decorative pieces), they are designed as micro-architectures, at the crossroads of art and tablewareThis approach makes thesilver a support for virtuosity: what elsewhere would be an "entry-level" metal becomes, at Buccellati, the terrain ofa maximalist, opulent luxury where the time spent at the workbench can be read in every millimeter.
Dinh van French geometric minimalism
In contrast to Italian Baroque, dinh van made geometric simplicity is its signature, and thesilver It plays a central role. The emblematic forms: handcuffs, cubes, bars, hollow rings They derive their strength from the purity of the design and the almost total absence of ornamentation. In version silver, these patterns become graphic signs, almost pictograms, that one wears as one would draw a line on the skin.
L'silver, Often used on cords or in minimalist chains, it allows for offering pieces that are desirable, unisex and wearable every day. The finishes—mirror polished, satin, sometimes slightly patinated—reinforce the contemporary look of the jewelry, which lends itself to layering: stacked bracelets, layered necklaces, multiple rings on the fingers. Here, the design choice silver is that of'a discreet, designer luxury that prioritizes form over matter.

Tiffany & Co.: urban chic silveré d'Elsa Peretti
At the house of Tiffany & Co., It is Elsa Peretti who made thesilver a modern icon. From the 1970s onwards, she chose this metal to create organic forms inspired by the body and nature: bones, drops, beans, perforated hearts, miniature bottles. Far removed from the classical aesthetic of the maison, his creations in silver embody A new idea of luxury: sensual, fluid, urban, accessible to a younger and broader clientele.
The choice ofsilver is a twofold gesture: - creative - because it perfectly complements the soft curves, hollow volumes, and domed surfaces that have made its cuffs and pendants famous and - social - because it democratizes entry into the Tiffany world. "New York chic" The result is that of a jewel that is worn from morning to night, without ceremony, with jeans as with an evening dress, and whose cold reflection becomes the signature of the city.
Hermès : equestrian craftsmanship in silver oxide
Hermès addresses thesilver In the continuity of its saddlery and equestrian heritage : mors, Stirrups, anchor links, and harness-inspired buckles become jewelry in their own right. Rings, bracelets, and long necklaces in silver They adopt these codes with a great rigor of line, sometimes almost austere, which leaves all the space for the drawing.silver is a structural metal here, which emphasizes the strength of the gesture rather than demonstrative brilliance.
Surface treatment and oxidation play a key role Some links are gently patinated, while others are deliberately left with a slight oxidation, which highlights the reliefs and deepens the shadows between the volumes. This depth gives the pieces an almost utilitarian character, as if they came directly from the world of saddlery, while simultaneously situating them within a contemporary language Highly sought after.

Contemporary trends insilver
The return of thesilver This trend in large fashion houses is part of a broader trend: that ofA freer, more tactile, less socially coded piece of jewelry. Several trends are emerging:
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XXL volumes : large chains, cuffs, wide rings and sculptural earrings, made possible by the lower cost of the metal.
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The cult of texture : very bright mirror polish, brushed surfaces, hammered or scratched effects that play with the light and embrace the patina of time.
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The mix & match : Wedding band dsilver and gold in the same look, layering pieces from different houses, a dialogue between contemporary jewelry and vintage pieces.
By choosing thesilver As a matter of principle, these houses do not simply offer an aesthetic alternative; they are silently rewriting the codes of contemporary jewelry, by placing design, gesture and material above the mere prestige of gold.
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