The evolution of the price of the bracelet Force 10 from home Fred

Do you want to invest in a bracelet that will increase in value over time? Changes in the value of the bracelet Force 10 from home Fred had some interesting price developments! 

The creation of the bracelet Force 10

The collection Force 10 was born in 1996, thanks to the brilliant idea of the eldest son of Fred Samuel: braiding together marine cables, fastening them with rivets to create a bracelet that he gave to his wife. Later, for her birthday, he imagined a similar version with a gold clasp in the shape of a marine carabiner: the bracelet Force 10.

Today, the collection Force 10 has become one of the best-sellers of the brand, embodying a creative audacity inspired by a family passion for the sea and sailing. Its origins are based on an avant-garde vision that revolutionized the world of jewelry with an unexpected association between a steel cable and a gold shackle.

Force 10, a value with high potential 

This bold piece also has the particularity of being customizable: the bracelet can be made of steel, gold, rope, vinyl or nylon. The gold shackle in the center can be simple, paved entirely with diamonds or set on its ends at the buckles.

But then, which variations bring in the most money?

According to the second-hand sales data we have observed, in first position is the bracelet Force 10 with the gold shackle and the steel cable, the configuration most frequently found among sales. Its price has more than doubled., with a progression of +112% in 6 years. Indeed, for a resale price of around €860 in 2016/2018, the average observed to date is more than €1,825, an average increase of +18% per year. Since 2024, the trend has not abated: it was selling for more than €2,100 at the beginning of the year and we have even observed proposals around €3,100 for the GM, one of the lowest discounts compared to new observed among branded jewelry.

Another variation of the bracelet Fred Force 10 which benefits from good progress: the bracelet Force 10 with the gold shackle fully paved with diamonds and the steel cable, whose price has doubled in 6 years - between 2015 and 2021 - which corresponds to a slightly lower annual progression (+16% per year) but nevertheless interesting compared to the gold and steel version. Reading this progression slightly less important than the all-gold version confirms our idea that this bracelet remains above all a man's jewel, therefore more widespread and better appreciated in its sober gold and steel version.

Moreover, the data on the bracelet Force 10 with gold shackle and cord or fabric cable, more affordable, has increased by +28%, rising from €1,713 in 2022 to €2,200 in 2023, and which is still increasing today.
 

Finally, the bracelet Force 10 all in gold, is the least sought after; its price fluctuates but remains approximately at the same value over the last few years.
What explains this stagnation? Being a model that mainly appeals to men, they mostly prefer steel to gold, influenced by the world of watchmaking. Another criterion that can explain this situation is the higher hardness of steel, particularly for this use on the wrist and better resistance to “blows”. Finally, it may simply be a cost arbitrage: the appreciation of the model is linked to the design of the buckle and, secondly, to that of the cord. If given the choice, buyers prefer to opt for the addition of diamonds on the shackle while keeping a steel cable, rather than buying an all-gold bracelet.

What are the criteria that allowed this increase in value?
On the market ofsecond-hand, the bracelets Force 10 sell particularly well. Its bold, sober and mixed design is particularly appreciated by men and makes it a positioning that works. Customization is also an axis that is very popular, with the possibility of choosing between different cables and integrating diamonds on the center piece: the shackle.

In short, the bracelet Force 10 represents an excellent investment opportunity in the market ofsecond-hand, still in vogue today, with new models still available in stores, which maintains their desirability on the second-hand market. It finds success as much with collectors as with people looking to acquire a piece that is both original and timeless.