SELL YOUR JEWELRY
Magazine 58F
Jewelry trends 2024
The essential trend in vintage jewelry
While branded jewelry benefits from strong awareness and prestige among the general public, it only represents 22% of sales, attracting consumers seeking distinctive design and status.
Vintage jewelry - we include under this name all jewelry not branded under this terminology, whether old, vintage or contemporary second-hand - are therefore widely acclaimed. These jewels, although they do not bear the distinctive sign of a brand, attract a wide audience through their quality and old-world charm.
The share of purchases from antique jewelry vs branded jewelry also reflects that of the offer, which is in similar proportions, 80-20.
TOP 5 most popular brands
While branded jewelry benefits from strong awareness and prestige among the general public, it only represents 22% of sales, attracting consumers seeking distinctive design and status.
Vintage jewelry is therefore widely popular. These jewels, although they do not bear the distinctive sign of a brand, attract a wide audience with their quality and old-world charm.
The share of purchases from antique jewelry vs branded jewelry also reflects that of the offer, which is in similar proportions, 80-20.
The exceptional pieces of 2023
Among the best sellers of this year 2023, exceptional pieces have attracted luxury lovers.
Whether custom creations or ready-to-wear pieces, one constant remains: diamond remains the most coveted stone for these exceptional jewelry.
The 2024 trend confirms the search for these exceptional stones.
TOP 5 most popular brands
Cartier undoubtedly stands out as the most coveted brand, capturing 30% of sales across all major houses. Followed by Hermès and Pomellato, houses that continue to be trendy in 2024 and in high demand among jewelry consumers.
Mauboussin, Fred, Bulgari, Chopard are also popular brands. Let us not forget that this list does not highlight requests for exceptional pieces, from Van Cleef & Arpels or from Boucheron sell extremely well to collectors or discerning enthusiasts.
Rings: the most popular piece of jewelry
In the glittering world of jewelry, one category particularly shines: rings. With a striking predominance representing more than half of purchases among all categories of jewelry, rings remain the jewel that is given or purchased for all occasions.
Among the other main types of jewelry, bracelets and necklaces are purchased equally, followed by earrings and watches.
Trend 2024: the ring remains the most essential piece of jewelry!
Yellow gold: The most popular metal
The numbers don't lie: yellow gold is the undisputed favorite among jewelry lovers, followed by white gold. Rose gold and platinum are a matter of more precise requests.
This trend is also a reflection of a much greater supply of this gold color for vintage jewelry. If the fashion may have been for other colors of gold, the metal trend this year remains yellow gold.
TOP 3 colored stones
Sapphires clearly dominate the market, accounting for 49% of gemstone purchases for jewelry. Rubies are the second most in demand, then emeralds complete the trio of most purchased stones.
However, in addition to these colored stones, the diamond remains the best-selling stone in the field of jewelry, almost omnipresent on jewelry with stones, whether as a central, surrounding or paving stone.
However, the data reveals that customers appreciate all-gold jewelry and jewelry adorned with stones almost equally.
The trend ofArt Deco and daisy rings
Jewelry Art Deco, with their geometric design and the ring Daisy continue to captivate jewelry and history enthusiasts.
Their enduring popularity is a testament to the timelessness of their design and their ability to evoke the refined and glamorous spirit of the 1920s and 1930s.
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