Charms are in!

Charm jewelry, are composed of small pendants more commonly called "charms", which can be added to a string (necklace, bracelet, ring…) and which can be rearranged and completed over time. 

Charm jewelry: a historical charm

In the past, charm jewelry was worn asprotective amulets or religious symbols. In ancient Egypt, for example, pharaohs wore gold charms to represent symbols of power and spirituality. During the Middle Ages, European knights also wore them, believing that these small ornaments could protect them in combat.

It was really in the 20th century, and more particularly between the 1950s and 1960s corresponding to the retro period, that charm jewelry has exploded in popularity. Icons like Grace Kelly and Elizabeth Taylor made these jewels iconic, where each of their charms referred to a special moment, a journey, an emotion, a passion, a memory… That's when women around the world adopted this trend to personalize their jewelry, with each charm telling a story.

Charms, or the art of accumulating small jewels 

Today, these jewels are even more present than ever, and evoke a unique encounter between nostalgia and modernity, where each charm tells a story while fitting into a current and contemporary style.

What explains the success of charm jewelry? It's their versatility, their ability to be added, exchanged, removed from all types of jewelry as desired, to be worn in accumulation, in superposition...

These small objects are perfectly suited to the figurative representations of symbols such as stars, moons, hearts, four-leaf clovers that symbolize luck, love or hope; animals, such as cats, birds, elephants; everyday objects, historical monuments, customizable medals...each having a particular meaning according to beliefs and tastes.

Charms also come in a wide variety of materials and styles. From gold andsilver to more contemporary materials such as leather or glass beads, set with precious or ornamental stones, in volumes or flat, there is something for everyone! 

Several major jewelry houses have integrated charm collections into their recent lines, such as Louis Vuitton And Dior who revisit charms with gold pendants adorned with their iconic logos. Tiffany & Co., meanwhile, has reintroduced its famous line of charms with symbols of keys and hearts, which work in pairs. Finally, some houses like Thomas Sabo have directly specialized in the production of charms at more accessible prices on jewelry in silver, on which they built their success.

Charms, jewelry that creates connections

If you want to give a personalized and unique gift, charm jewelry is also a great way to create emotional connections. They can be given to celebrate important moments or to recall shared memories. The ability to personalize and add charms over time makes them precious objects loaded with sentimental meanings. Charm jewelry can also work in pairs and be shared with your partner, a friend, a family member…

This return of charm jewelry reflects the current desire to wear personalized accessories, which reflect our history and our personality. Both nostalgic and modern, these jewels allow you to play with trends while maintaining an intimate and emotional dimension. Whether in a bracelet, necklace or earrings, charms are definitely the must-have accessories of this year, combining elegance, fun and symbolism.