The famous Blue of Tiffany & Co.

For over 180 years, Tiffany & Co. is known for its iconic blue, which has become a symbol of prestige and romance. But do you know the origin of this recognizable shade?

The origins of Tiffany Blue

In 1845, Charles Lewis Tiffany published the brand's very first mail order catalog, the famous "Blue Book", published each year to present the creations of the Maison. He chose a unique shade for his cover, a delicate blue-green that would instantly attract attention. This color, inspired by robin's eggs, was associated with natural beauty, freshness and liveliness; qualities that Tiffany & Co. seeks to evoke, associated with the values of rarity and exclusivity.

After the Blue Book, the color was then applied to the brand's packaging and boxes

A color that has become a Signature

Over the decades, this distinctive blue has established itself as the visual identity of the maison Tiffany. Since the end of the 19th century, it has been decorating the brand's famous cases, with a strict rule that forbade the cases from leaving the store without containing a Tiffany jewel. This aims to offer a unique and exclusive shopping experience as Charles Lewis Tiffany wanted.

Today, "Tiffany Blue" is a registered color under the name of "1837 Blue" in reference to the year of foundation of the maison, and protected by the Pantone Matching System (PMS) under code 1837, since 2001This choice underlines the brand's desire to anchor its identity in the history of luxury and design. 

Tiffany Blue: a color resulting from unique collaborations

The most famous of all collaborations is undoubtedly the one with Patek Philippe, historical, dating back to 1851, which gave birth to a limited edition of the Nautilus to celebrate their 170 years of partnership. We also find a collaboration with Nike to celebrate the 40th anniversary of the Air Force 1, with a black suede sneaker adorned with the Nike swoosh in Tiffany blue, but also Supreme, with a surprising collaboration with the streetwear label; Swatch x Omega with the "Mission to Uranus" watch decorated with a Tiffany blue dial, or finally a collection of fine jewelry inspired by Poseidon's trident with Pharell Williams.

Tiffany Blue: synonymous with emotion and dreams

Tiffany Blue goes beyond its simple aesthetic function: it embodies the emotion, surprise and magic of a precious moment. Offering a Tiffany Blue box is promising an unforgettable moment, with a jewel that arouses a touch of wonder that spans generations. These emotions have also been established by the marketing choices of the Maison, and its different faces, including: 

• The "Breakfast at Tiffany's" campaign starring Audrey Hepburn: Based on the film of the same name, it solidified Tiffany & Co.'s reputation as a symbol of glamour and sophistication. The opening scene of Hepburn strolling outside the Tiffany store in New York City became iconic and reinforced the brand's association with its signature color.
• The Snapchat campaign in the Middle East in 2023, which reached nearly 10 million people in 24 hours thanks to the “Tiffany Blue Box®” in an augmented reality experience, allowing users to virtually try on Tiffany Lock bracelets. 
  
• Tiffany & Co.'s art installation at the Centre Pompidou in 2022: a digital cube projecting a Pantone blue glow across the entire site of the Centre Pompidou in Paris, making the color visible on all levels of the building and generating 180 million impressions globally.

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