Green Friday is the new Black Friday

Black Friday, which takes place every year on the last Friday of November, has become an unmissable global event, kicking off the end-of-year shopping period, a symbol of good deals.

In the world, The value of sales made during the last Black Friday reached $70.9 billion in 2023, in 8% increase compared to 2022. For several years, criticism has been rising against this practice which encourages compulsive buying and overconsumption. Despite its usual duration of 24 hours, this event is the cause of a disastrous carbon footprint for the planet.

However, at a time when environmental and ethical awareness is becoming increasingly important, a new trend is emerging: the Green Friday. This movement offers a responsible alternative to Black Friday, by encouraging more thoughtful and sustainable consumption, particularly through second-hand. But what about in the world of jewelry and watches? Here is an overview of the advantages that second-hand offers in these sectors, both for the planet and for your wallet.

The advantages of Green Friday

Preservation of natural resources

The manufacture of jewelry and watches, especially in gold, platinum or diamonds, requires precious natural resources. The extraction of these materials can have a considerable environmental impact, particularly through soil and water pollution. Opting for second-hand allows the reuse of materials that have already been extracted and processed, thus helping to reduce the demand for new resources. This fits perfectly into a circular economy approach, where reuse becomes the rule and not the exception.

Reducing carbon footprint

The production of jewelry and watches often involves a complex supply chain, with energy-intensive processes in the manufacturing workshops, and significant CO2 emissions during the transport of raw materials. By purchasing second-hand pieces, you limit the carbon footprint generated by the manufacture of new objects: you contribute to the reduction of waste, to the reduction of energy consumption linked to the production of jewelry and watches, but also to overproduction and unsold stocks.

A wealth of history and styles

One of the most fascinating aspects of second-hand jewelry and watches is the opportunity to discover unique pieces, which can be full of history. Each object comes from an era that has influenced the history of jewelry: Art Nouveau, Art Deco, Retro, Modern...with features that are often no longer accessible on today's market. This allows us to combine aesthetics - rarity - and durability, favoring timeless objects rather than ephemeral fashions.

More affordable prices

Another undeniable advantage of second-hand is undoubtedly the price, more accessible than new objects, while maintaining an intact quality due to its intrinsic materials. At 58 Facettes, all the jewelry branded and watches are still 30% cheaper compared to their new version, and this, all year round! To contribute to Green Friday, we offer additional discounts on a selection of products, making jewelry even more accessible, while respecting the planet.

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