Van Cleef & Arpels: the Alhambra increases in value

For two years, Van Cleef & Arpels has made several price increases on its iconic collection Alhambra, celebrating almost fifty years of existence, and not a single year goes by without seducing lovers of fine jewelry with its timeless elegance. And this is even with the increase in prices, a criterion further intensifying the desirability of the pieces, becoming a real valuable asset. Between 2023 and 2025, the maison has made several price changes to its flagship models, confirming the upward trend in the luxury market and particularly in jewelry. Analysis of Alhambra bracelets, model by model, of this remarkable evolution.

Price trends for the Van Cleef & Arpels Alhambra (2023-2025)

Malachite Vintage Alhambra : the strongest progression

The Malachite model Vintage Alhambra perfectly illustrates the collection's valuation dynamics. In 2023, it was priced at 5,250 euros. A year later, its price climbed to 5,700 euros, before reaching 6,300 euros in 2025. In two years, the increase thus reached 20 % ; a progression which can be explained by the rarity of quality malachite, but also by the constant demand for this characteristic green color, which makes this model one of the most coveted.

Guilloche Vintage Alhambra 

The Guilloché Vintage Alhambra, renowned for its delicate gold work, follows a similar trajectory. In 2023, it was priced at 6,050 euros. In 2024, its price rose to 6,600 euros, then to 7,100 euros in 2025. This represents an increase of 17,3 % over two years, placing just behind Malachite Vintage Alhambra. This model appeals to customers who prefer the sobriety and discretion of metal over colored stones, as well as the technical complexity of guilloché work; two assets which fully justify this valuation.

Mother of pearl Vintage Alhambra 

The mother-of-pearl model, a symbol of softness and light, is no exception. In 2023, it cost €4,500. It then saw two successive price increases: €4,950 in 2024, then €5,250 in 2025. This represents an increase of 16,6 % over the period. Mother-of-pearl, prized for its iridescent reflections, remains a very popular choice, especially for gifts and first acquisitions in the collection, since it remains a timeless and discreet jewel that can be worn with everything.

Agate Vintage Alhambra 

Agate Vintage Alhambra, less publicized but just as sought-after, saw its price increase from 5,150 euros in 2023 to 5,650 euros in 2024, then to 5,750 euros in 2025. This increase of 11,6 % reflects the rise in power of this model, which seduces with the depth of its color.

Onyx Vintage Alhambra 

The Onyx Vintage Alhambra, with its very graphic black and gold contrast, remains a sure value in the collection. Its price has increased from 4,500 euros in 2023 to 4,950 euros in 2024, then to 5,000 euros in 2025, an increase of 11,1 %This model, a highly contrasting combination of gold and black onyx, confirms its place of choice in the hearts of collectors.

Alhambra set with diamonds 

Finally, the diamond-set Alhambra model embodies absolute exclusivity. In 2023, it was listed at 30,000 euros. A year later, it reached 32,800 euros, then 33,300 euros in 2025. Even in this very high-end segment, the increase is notable: +11 % in two years. This progression reflects the rarity of materials, but also the growing appeal of exceptional pieces, perceived as real investments.

Factors that explain the increase in value of the Alhambra

The increase in the value of Van Cleef & Arpels' Alhambra jewelry is due to a combination of economic, strategic, and cultural factors. First, global demand for these iconic pieces remains exceptionally strong. The Alhambra, a truly timeless reference, attracts both experienced collectors and new buyers, contributing to continued pressure on prices.

Furthermore, the rising cost of raw materials plays a decisive role. Since the pandemic, the prices of gold, platinum and precious stones, but also those of rare materials such as malachite or mother-of-pearl, have increased sharply. This inflation of raw materials is inevitably reflected in the final price of jewelry, whether new or vintage.

Added to this is a positioning strategy clearly assumed by Van Cleef & Arpels. maison regularly adjusts its prices to maintain its exclusivity and respond to the dynamics of the luxury market. The price increases implemented in 2025, for example, aim to strengthen the brand's perceived value and stimulate the appeal of vintage pieces, the value of which continues to rise.

Finally, the investment dimension is becoming increasingly important. Alhambra jewelry is now considered a true safe haven: its rarity, prestige, and quality make it a sought-after asset, capable of preserving and even increasing its value over the long term. On the marketsecond-hand, Some pieces are now being resold at prices higher than new, confirming their status as a safe and profitable investment.

Conclusion and consequences on the market of thesecond-hand

This dynamic is also benefiting the pre-loved market: the value of vintage models has increased much faster than inflation, with some pieces doubling in price in just a few years. And this isn't an isolated phenomenon, but rather the reflection of a trend: Buying an Alhambra piece means investing in a heritage whose value continues to grow, without compromising on authenticity or prestige.

For both enthusiasts and investors, the question is no longer whether prices will rise, but how quickly they will continue to do so. To summarize, here's an overview of price increases across different models: 

The most significant increases were for malachite, mother-of-pearl, and guilloché models, which saw increases of between 16% and 20%. The latest increase, implemented in April 2025, resulted in an average increase of 5.1% in Europe, with higher peaks for certain stones and finishes.

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